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| Client Successes in the HVAC Industry |
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| We’re proud of the successes our clients have achieved and here’s what we’ve done to help some of our HVAC clients. |
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- Scaran is a fuel oil and HVAC contractor that is one of two Carrier Distinguished dealers in NY, a founding member of the Excellence Alliance, and was awarded top small business of the year by Crain’s New York. Since 1991, they’ve had us create their newsletters — one for their oil customers and another for their HVAC business. Says Tom Scarangello, “the newsletters have proven to be very effective marketing tools for us. They generate leads for equipment replacement and service and allow us to stay in touch with our customers. We actually have customers calling and asking when the next issue will be out!”
- Darren Hamilton of Central Cooling & Heating, MA wanted to make sure his Warm Thoughts newsletter was the best investment he could make so he decided to test it directly against one provided by his manufacturer. “I sent your newsletter and one provided by our manufacturer and asked my customers them to choose between them. They chose your product 2–1. If it were an election, it would have been a landslide.”
- Michael Hyde of Hydes Air Conditioning, Palm Desert, CA, was sending another company’s newsletter but knew there was something missing — his company’s story. “We’re getting lots of sales because Warm Thoughts tells our story well. They’re totally professional. We’ve had customers call and say ‘I got your newsletter, thought it was very professional and I want to work with you.’ That never happened when we were sending the canned newsletter.”
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