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| Client Successes in the Heating Oil and Propane Industries |
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| We're proud of the successes our clients have achieved and here's what we've done to help some of our Heating Oil and Propane clients. |
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- Wilson is a third generation heating oil company that was looking to grow aggressively in both its oil and HVAC business. David O'Connell, told us that sales have increased by over $850,000 since they started to work with us. “You've become more than just our marketing agency. We've effectively outsourced our entire marketing effort to you, and view you more like our partner.”
In the last four years, we've helped Wilson with everything from handling advertising and customer communications after an acquisition, to redesigning their sales brochures, billing forms, logos, and trucks to reinforce a new “brand” strategy we helped create. The Service Advantage program, which we pioneered with Wilson, fundamentally changed the way they market their business, and resulted in a huge increase in budgets, service plan sales and profits, and margins. When we asked David to pinpoint the biggest benefit of working with us, he said,” I don't think people realize the depth of talent or ideas you guys offer. I wholeheartedly encourage anyone interested in breaking through the same old ways of doing things to spend a day in your office with your team. They'll see immediately what a difference you can make.”
- Scaran is a fuel oil and HVAC contractor that is one of two Carrier Distinguished dealers in NY, a founding member of the Excellence Alliance, and was awarded top small business of the year by Crain's New York. Since 1991, they've had us create their newsletters — one for their oil customers and another for their HVAC business. Says Tom Scarangello, “the newsletters have proven to be very effective marketing tools for us. They generate leads for equipment replacement and service and allow us to stay in touch with our customers. We actually have customers calling and asking when the next issue will be out!”
- Like some of our clients, Bob Ring, Jr., of Meyer & Depew, Kenilworth, NJ was skeptical at first about investing in a newsletter. “At first I thought it would cost too much. But my last mailing generated over $50,000 in immediate business, and I'm sure it's helping us get referrals and other sales I don't even know about. What's more — you guys manage the whole thing for me to make it easy, so I can do what I do best — run my business.”
- Peninsula Oil is an oil, HVAC and propane company in rural Delaware. According to John Willey II, they were a little skeptical at first about whether some people from New Jersey could effectively communicate with their kind of customers. That was 7 years ago. Since then, we've produced more than 20 newsletters for them, helped them add tens of thousands of dollars a year to their service plan profits, increase budget enrollments by hundreds of customers, redesign their sales brochure, orchestrated employee training and more.
- Miller Oil in Norfolk, Virginia, used our newsletter for years, and recently asked us for help marketing air conditioning tune-ups. According to Jeff Miller, “the pricing and promotional strategy you created changed our entire outlook on marketing these things. You reduced our discount so that each customer is more profitable, and we still received a slew of responses thanks to your mailer. What I like best about your firm is that not only do you do great work, I don't have to teach you our business. In fact, you've taught us some things.
- Wood's Heating used WTC to handle merger communications when they bought another company. Carl Benker said, “I almost hate to tell Rich this stuff because it'll go to his head, but it's worked phenomenally. We've had a 94% retention rate. Customers really liked the whole theme of the mailing you did for us and how you positioned the merger.”
- Clyde S Walton took a year to get going on their service plan. When they finally did it they made about $60,000 more in revenue. “I should have done it sooner,” said Terry Walton.
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