In most contractor-based programs, the 80/20 rule applies. A small fraction of the contractor base is successful at generating leads. These best in class contractors are setting the standard within the program and there is an opportunity for the next tier contractors to emulate this performance and step up their game.
Step one in this process is to recognize and articulate what makes top level contractors successful. Both qualitative and quantitative market research can unlock the secrets to top contractors’ success. Issues examined include sales, marketing, operations, and compliance.
From this research, a best practices manual can be created to serve as standards for the entire contractor base.
Accurate, thorough, well written and cleanly designed, this manual will serve as a blueprint for marketing energy efficiency programs.
Turn service calls into leads!
Teach your field staff the communication skills they need to sell!
You want to generate as much home performance improvement work as you can from your energy audits. But selling a weatherization or equipment upgrade can be a challenge.
The Warm Thoughts Sales Accelerator program will teach your auditors to:
Thank you for all of the efforts you’ve made to help make us a more diverse company and generate new revenue streams. You are our “go-to guys” who help find solutions to the tough questions, and generate breakthroughs for us.”
–Erinn Woodcock, Needham Oil & Air, Needham, MA