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Improve Customer Communications

The biggest misconception about customer communications is that you just have to “keep your name in front of your customers.” Unfortunately, in today’s highly competitive marketplace, there is and must be much more to it than that.

Your customers need to know that:

• you care about them
• you have their best interests at heart
• you are an expert in your industry
• you can help them save money
• they can trust you

Is there a customer communication tool that can effectively do all of that? The answer is yes, if it’s done correctly.

The Warm Thoughts Newsletter

No other promotional tool can accomplish so much. Done well, your oil heat newsletter will personalize your company, build customer relationships, promote sales of oil heating equipment and services and generate referrals. It can help you add monthly payment accounts and convert will-calls to automatic delivery. Most of all, it dramatically improves customer relations and increases the perceived value of your company, enabling you to retain more customers at higher margins.

Why does this matter?

With today’s high oil prices, customers are less loyal, more demanding and more price conscious than ever. Consequently, your success depends not just on delivering excellent service, but in making sure customers understand the real value you offer. That's where we come in. The newsletters we write for you will:

• bring your company to life for your customers, giving them a better understanding of who you are, what you stand for and why you offer better value than your competitors.
• tell your side of the story about price spikes, tank concerns, environmental worries and any other issues.
• help you market all services and products you sell, from monthly payment plans and price protection programs to furnaces, water heaters, air conditioning systems ... you name it.
• drive home the benefits of using heating oil vs. other fuels.
• point out the dangers of dealing with discounters and reinforce the value of your service.
• create a vehicle for positive interaction with your customers.

What makes a Warm Thoughts newsletter so successful?

No one has more experience creating a unique image for your company through newsletters than Warm Thoughts. Over the last 15 years, we’ve written more than 3,000 diverse newsletters for companies in 20 different states. In fact, we’ve produced more newsletters in the past six months than our closest competitor has done in eight years!

When you work with us, you get the benefit of our vast experience in oil heat marketing and communications and viable strategies you might never have considered. We know what works… and what doesn’t, so you don’t waste time and money. We understand your concerns, and perhaps more importantly, what your customers think about them.

Our graphic design, writing and strategic positioning standards are unsurpassed in the oil heat advertising industry, and our newsletters have more impact, generate substantially greater readership and result in more leads than any other available marketing vehicle.

What’s more, our account managers and creative professionals work continuously to improve and enhance your newsletters in order to better achieve your objectives. It’s no wonder we’ve won so many awards and enjoy the most successful direct response track record in the industry.

Why do Warm Thoughts newsletters generate more bang for
your buck?

• Customization.

  Unlike other marketers, we don’t shoehorn you into something that’s cheap to produce but won’t generate results. We actually customize each newsletter just for you, from your unique perspective, promoting your products and services in a way that will appeal to customers in your area.


• Lots of options.

  We can create newsletters for you in two, three or four colors, and add inserts or business reply cards. We can customize all four pages, or let you take advantage of our shared inside pages. If it’s possible, we can do it.

• Personal account manager.

  We provide you with a dedicated account manager who helps you determine the best strategy and article plan for each newsletter. They give you ideas that work and make sure you achieve your objectives.

• Turnkey operation.

  We can handle everything from copy and design to actual mailing.

• Leads.

  We can offer you many proven ways to generate leads and get the response you’re looking for.

• Valuable information.

  Where many marketing agencies fill your newsletters with fluff, our newsletters make optimum use of every inch of space, covering as many as 14 topics and promotions per issue in an easy-to-read, visually interesting and compelling way.

How do I know my customers will read your newsletters?

We have a proven track record of success. Since our inception, we’ve created more than 3,000 different newsletters and earned Four Stars from Newsletter Design Magazine. In independent surveys our clients have determined that we regularly achieve more than 50% readership and have scored as high as 82%. Most significantly, our overall newsletter renewal rate is more than 90%, a resounding testament to their effectiveness.

Still not sure newsletters will work for you? Click here.

Ready to talk? Click here.