Improve the Profitability of Your Service Department

In tough economic times, any business must keep an eye on profitability. Your service department is no exception.

You know you can’t rely on installs to keep your business in the black. But even if you’re service department is busy, are you making the money you could be? The key factors for profitability are:

• Marketing to generate leads and build brand awareness for the service side of your business. Are you acquiring new customers on the service side or are you just servicing existing customers?
• Every service call is an opportunity for a new sale. Do you have an effective sales culture, which means powerful salesmanship and a streamlined sales process for each one of your techs and CSRs.
• Do you know the keys to appropriate labor management so that you are operating in a way that is financially sound?
• Do you price and estimate for profitability? Or do you have a hole in your process that leaks money on every call?
• Are you closely managing materials?
• Co you properly handle collections and financial communications.

Many HVAC owners we know are so busy running their business that they aren’t managing with profit-focused certainty and effectiveness. We can help. Warm Thoughts offers products (see our Service Plan program below) and services. Contact us today to find out how!

Grow through the Warm Thoughts Communications Consulting Program™

Whether your objectives are to grow your customer base, do more business with your existing customers, or diversify your business into new products and services, our Consulting Program will start you down the path to success. Nothing we do creates more value for our clients then putting together a proactive sales and marketing game plan. Nothing beats a new set of eyes to identify better ways to drive profits, grow your customer base, cross sell services and improve operations. And we have enormous experience in helping you implement the opportunities we find.