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Newsletters for HVAC Companies
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Why are an increasing number of HVAC companies sending out newsletters to their customer base? Because no other promotional tool can accomplish so much. Effectively done HVAC newsletters will solidify your customer relationships, increase sales of replacement equipment, and maximize tune-up requests and enrollment in service plans. They will help you stand out from the crowd of HVAC look-alikes and play a key role in turning occasional customers into regular clients.
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| Why is this especially important now? |
| If you're like most HVAC companies, you may have thousands of customers in your database but do regular business with only a small percentage of them. You spend lots of money to bring customers in the door. But what can you do to turn them into more valuable lifelong clients?
Ask yourself these questions:
How much more money could you make if you increased your repeat business by just 10%?
How much could you make by generating only a 20% increase in leads from existing customers?
Here's what your Warm Thoughts newsletter will do for you:
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Personalize your company and help your customers recognize the advantages of doing business with you. |
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Educate your customers about comfort and savings options they might not have even considered — from indoor air quality and service plans to high-efficiency equipment replacement. |
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Advertise special offers to generate sales leads. (You can include coupons and response cards as well.) |
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Add value that helps deter your customers from chasing lowball bids. |
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Reinforce communication with customers to strengthen their trust and your relationship. |
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| What makes a Warm Thoughts newsletter so successful? |
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No one has more experience telling your story through newsletters than Warm Thoughts. Over the last nine years, we've written over 3,000 (is this still current?) separate newsletters. We've handled everything from a single company sending 5,000 newsletters in suburban Texas to a multistate company sending over 50 different versions of its newsletter to more than 500,000 customers.
Our graphic design, writing and strategic positioning standards are unsurpassed in the HVAC advertising industry, and our newsletters have more impact, generate substantially greater readership and result in more leads than any other available marketing vehicle.
Many of our clients had previously used an agency to craft their newsletter or tried to create one themselves. After they finally engaged us, here's what they told us:
"I grew tired of having to teach these guys about my business. But your company knows what I need to say, and you continually provide me with ideas that work."
"They said I could customize it, but in reality I had to either choose from a limited selection of pre-written articles that didn't really apply to my business or write it myself."
"I always said I could do this if I had the time. But I never seem to have it. Neither does anyone else on my staff. So, instead of getting something out to my customers on a regular basis, it winds up being once a year, which isn't enough."
"We used an agency and thought they were pretty good. But then we tried using you for our newsletter and the difference was enormous. When sent to the same list, HVAC sales leads were three times greater."
"It was cheaper when I did it myself, but I didn't get nearly the results I wanted. So it really cost me more."
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| Why do Warm Thoughts newsletters generate more bang for your buck? |
Customization. Unlike other marketers, we don't shoehorn you into something that's cheap to produce but won't generate results. We actually customize each newsletter just for you, from your unique perspective, promoting your products and services in a way that will appeal to customers in your area.
Lots of options. We can create newsletters for you in two, three or four colors, and add inserts or business reply cards. We can customize all four pages, or let you take advantage of our shared inside pages. If it's possible, we can do it.
Personal account manager. We provide you with a dedicated account manager who helps you determine the best strategy and article plan for each newsletter. They give you ideas that work and make sure you achieve your objectives.
Turnkey operation. We can handle everything from copy and design to actual mailing.
Leads. We can offer you many proven ways to generate leads and get the response you’re looking for.
Valuable information. Where many marketing agencies fill your newsletters with fluff, our newsletters make optimum use of every inch of space, covering as many as 14 topics and promotions per issue in an easy-to-read, visually interesting and compelling way. |
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| How do I know my customers will read your newsletters? |
| We have a proven track record of success. Since our inception, we've created more than 3,000 different newsletters and earned Four Stars from Newsletter Design Magazine. In independent surveys our clients have determined that we regularly achieve more than 50% readership and have scored as high as 82%. Most significantly, our overall newsletter renewal rate is more than 90%, a resounding testament to their effectiveness.
Still not sure newsletters will work for you? Click here.
Ready to talk? Click here.
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