Newsletters

What makes a Warm Thoughts newsletter so successful?

No one has more experience creating a unique image for your company through newsletters than Warm Thoughts. Over the last 15 years, we've written more than 3,000 diverse heating oil newsletters for companies in 20 different states, from a single company with 3,000 customers to a multistate company with more than 500,000 customers and 47 divisions. In fact, we've produced more newsletters in the past six months than our closest competitor has done in eight years!

No other promotional tool can accomplish so much. Done well, your oil heat newsletter will personalize your company, build customer relationships, promote sales of oil heating equipment and services and generate referrals. It can help you add monthly payment accounts and convert will-calls to automatic delivery. Most of all, it dramatically improves customer relations and increases the perceived value of your company, enabling you to retain more customers at higher margins.

Why does this matter?

With today’s volatile oil prices customers are less loyal, more demanding and more price conscious than ever. Consequently, your success depends not just on delivering excellent service, but in making sure customers understand the real value you offer. That's where we come in. The newsletters we write for you will:

• bring your company to life for your customers, giving them a better understanding of who you are, what you stand for and why you offer better value than your competitors.
   
• tell your side of the story about price spikes, tank concerns, environmental worries and any other issues.
   
• help you market all services and products you sell, from monthly payment plans and price protection programs to furnaces, water heaters, air conditioning systems ... you name it
   
• drive home the benefits of using heating oil vs. other fuels.
   
• point out the dangers of dealing with discounters and reinforce the value of your service.
   
• create a vehicle for positive interaction with your customers.
   

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