Can Online Chat Work for You? - Warm Thoughts Communications
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Can Online Chat Work for You?

by Ben Gutkin, VP Marketing Services, Warm Thoughts Communications

If used correctly, chat can play an integral role in helping you achieve your online marketing objectives. We spend a good deal of money and effort trying to drive people to our website, but what is the goal? Leads! We want them to call us, or send us an email, or fill out an online form. In web marketing, we call that a conversion.

Chat is appealing to web users for a number of reasons, including:

There are 2 ways you can employ chat on your website.

1. Install a chat widget on your website and software on your CSRs’ computers. Once they are trained on how to use it, it’s fairly simple for them to answer your customers’ questions.

Pros:

Cons:

2. Use a Chat-Lead service. In this case, you are outsourcing your chat to trained representatives whose sole objective is to get contact information from the user so that you can follow up with a sales call, or have them patched through for immediate assistance.

Pros:

Cons:

If you’d like to learn more about how to generate more business from your website using chat, feel free to give us a call!

Ben Gutkin is VP Marketing Services for Warm Thoughts Communications. He has advised dozens of the nation’s leading energy companies and associations on improving their web presence, search capabilities, direct response advertising and return on investment during his 20+ years with Warm Thoughts.

You can reach Ben Gutkin online or call our office at 201-330-9276


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