4 Reasons Your Company Needs a Blog - Warm Thoughts Communications
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4 Reasons Your Company Needs a Blog

Posted on December 6, 2018 - By Melissa Bellas

One of the most effective tools to build your brand online, blogging on a frequent basis is a simple way to enhance your digital marketing efforts, drive traffic to your website and attract prospective customers in your service area. And with everyone from Fortune 500 to small start-ups and mom-and-pop shops utilizing blogs to expand their digital presence, your business cannot afford to get left behind.

So what can a blog do for you?

Boost Your SEO Ranking
It’s no secret that search engines love fresh content. In fact, websites with blogs have a 434% higher chance of being ranked highly on search engines than those without1. Each blog posted to your website creates a new page to be indexed and scored by search engines, giving you even more opportunities to show up in search results and drive traffic to your website organically. And the more helpful industry topics you write about, the more you’ll rank high within hundreds of different keyword searches. Consistent blogging tells Google and other search engines that your website is active and keeps them checking in frequently for new content to surface.

Establish Your Expertise
By regularly posting relevant content to your blog, you not only provide prospects and customers the answers they’ve been looking for – but also establish your company as an expert and industry leader. Whether its addressing frequently asked questions, featuring “how-to” articles or even providing tips for equipment maintenance, offering your prospects and customers useful information helps build trust with your audience and shows how well-versed your company is. And once your company becomes a “go-to” resource for helpful, informative content, you’re top of mind when a need for your services arises.

Fuel Your Social Media Content
If your company has a Facebook or social media page, you already know just how important content is to the success of your profile. And while sharing other people’s content or articles from third party sources is great, ideally, you want to be driving this traffic back to your own site. Blogs serve as a repository of content, providing articles that can be shared and talked about across your social media profiles. Better yet, blogs are a great source of engagement. By covering topics that your customers and industry peers are interested in, the more likely they’ll be to share and post them to their own social media pages and network of followers.

Humanize Your Brand
People like to do business with other people – not companies they can’t put a face to. Blogging gives your company a more human approach, allowing you to develop a personal side of your business with practical content in your own voice. By linking each entry to an author, readers have a human point of contact, allowing them to put a face with your business’s name. This more personal dimension enables businesses to connect with customers and prospects via two-way conversations.

Not sure where to begin? Start by seeing which keywords your visitors are using to get to your site. These are the topics that your customers and prospects are already looking for. Also, avoid long gaps between your blog posts. Having visitors see that your most recent blog post is from 6 months ago makes your site look out of date and unimportant.

Research shows that companies that blog receive 97% more links to their website2 – think of all that traffic! Your blog can be the best way to enhance communication from your company to your customers—whether it’s for branding, marketing, public relations, company culture, new offerings/equipment, or any other releases. As the most social, personal part of your site, you have virtually unlimited flexibility to personalize your blog with photos, videos, and different themes. Users can also subscribe to your blog and receive email notifications every time a new post is made. And from a practical standpoint – blogging just makes sense.

Ready to get started? We can help! Warm Thoughts marketing programs offer weekly or monthly blog posts, written by our professional writers and industry experts.

Contact us today to see how we can help you communicate your brand in a way that resonates with customers.


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