A company is only as strong as its employees. And we’re fortunate to have some of the most dedicated, talented, creative and innovative people in the industry.
Rich Goldberg is one of the energy industry’s leading marketing experts. For nearly 20 years, his award winning firm, Warm Thoughts Communications, Inc., has advised the nation’s premier residential heating oil, propane, and HVAC companies on ways to improve their marketing, sales and customer retention.
Rich’s columns appear regularly in national trade publications serving the fuel industry. He has received consistently excellent reviews for his presentations and in-depth workshops at the Atlantic Region Energy Expo, the New England Fuel Institute, Comfortech, ACCA, and more. Rich has been the featured speaker at numerous local, regional and state association meetings and conferences, and managed the entire marketing track at the Oil Visions Conference, which set records for attendance.
Rich graduated from the University of Virginia and is a former international Vice President of the Young Entrepreneur’s Organization. He lives in Montclair, NJ, with his wife and four children.
Ben Gutkin is the vice president of marketing services for Warm Thoughts Communications. Formerly a Fortune 100 marketing executive, Ben is an online and direct marketing expert who has advised dozens of the nation’s leading energy services companies, home performance contractors, HVAC and other residential and commercial contractors on improving their web presence, search capabilities, direct response advertising and return on investment. He has launched and managed dozens of websites, SEO/SEM, and broad-based advertising campaigns across the energy industry. He is a founding member of the Online Marketing Council and judges the annual Caples Awards in New York City, a worldwide competition to determine the year’s best direct response advertising.
V.P., Marketing Services
Director of Operations
Mr. Jaenicke was the founder and President of NRG Distributors, a leading wholesale equipment distribution company now owned by Ray Murray, Inc. Additionally, he served first as Vice President of Operations, and then as Vice President of Sales and Marketing, for Ferrellgas, where his responsibilities included oversight of the management team in the maintenance and expansion of storage and delivery infrastructure, employee and public safety and propane sales and customer growth. A decade ago, he founded ATomiK Creative Solutions, which served as a platform for his work with U.S. and International propane retailers, organizations like the Propane Education & Research Council (PERC), the National Propane Gas Association, state propane gas associations and other affiliated organizations in the building and construction industries. He is a training strategist, curriculum advisor and qualified trainer for continuing education unit (CEU) courses for construction and energy professionals and has worked with teams of technicians, drivers and customer service representatives across the country. Tom is a frequent contributor to LP Gas Magazine.
V.P., Propane Services
Ed Cardell brings a wealth of industry management, leadership and expertise to the company, and allows Warm Thoughts to expand its service offerings. Prior to joining Warm Thoughts, Cardell was the general manager of the heating fuels division of Moyer Indoor Outdoor, one of the country’s most progressive and diversified fuel companies. He also served as the Director of Marketing for the entire Moyer Indoor Outdoor operation.
Ed works with fuel companies who want to grow their business, improve their operational performance and create a structure for success in the ever-changing energy landscape. He also facilitates Warm Thoughts’ Breakthrough Groups – members only groups of fuel company leaders who strategize and benchmark for success – and he’ll be conducting Warm Thoughts’ trademarked customer service and employee training programs.
Senior Marketing Consultant
Northern Association Representative
Senior Account Manager
Senior Account Manager
Senior Account Manager
Digital Account Executive
Senior Copy Writer
Digital Project Coordinator
SEO & Social Media Coordinator
Warm Thoughts Breakthrough Groups™ offer the opportunity to learn from our industry’s leading strategists and from top fuel companies as well.
Tap into the extensive experience of your facilitators, peers and other experts.
Learn more »
Thanks so much for presenting your “Communication Strategies” seminar at our Spring Conference. The guidance that you gave our members on “Talking to Customers about Price Spikes and Supply Issues” was spot on, and exactly what they needed at this point in time. …No less than what we expected from the people at Warm Thoughts.”
–Jonathan Williams, Executive Director, Mid Atlantic Propane Gas Association
You always do a great job of building rapport with the audience and have knack of getting each attendee to participate in the training. Your experience in the field also gives you a solid perspective of what our folks deal with on an everyday basis. Thanks again for two great sessions!”
–Kevin L. Spain, Director, Sales & Marketing, Griffith Energy Services, Inc.
Whether it is a consultative telephone meeting or a face-to-face collaborative sessions, our objectives and goals have always been achieved. Thanks for adding a level of strategic and marketing expertise to our company that we didn’t have before.”
–David Fein, VP sales and marketing, Robison Energy