A company is only as strong as its employees. And we’re fortunate to have some of the most dedicated, talented, creative and innovative people in the industry.
Rich Goldberg is one of the energy industry’s leading marketing experts. For nearly 20 years, his award winning firm, Warm Thoughts Communications, Inc., has advised the nation’s premier residential heating oil, propane, and HVAC companies on ways to improve their marketing, sales and customer retention.
Rich’s columns appear regularly in national trade publications serving the fuel industry. He has received consistently excellent reviews for his presentations and in-depth workshops at the Atlantic Region Energy Expo, the New England Fuel Institute, Comfortech, ACCA, and more. Rich has been the featured speaker at numerous local, regional and state association meetings and conferences, and managed the entire marketing track at the Oil Visions Conference, which set records for attendance.
Rich graduated from the University of Virginia and is a former international Vice President of the Young Entrepreneur’s Organization. He lives in Montclair, NJ, with his wife and four children.
Ben Gutkin is the vice president of marketing services for Warm Thoughts Communications. Formerly a Fortune 100 marketing executive, Ben is an online and direct marketing expert who has advised dozens of the nation’s leading energy services companies, home performance contractors, HVAC and other residential and commercial contractors on improving their web presence, search capabilities, direct response advertising and return on investment. He has launched and managed dozens of websites, SEO/SEM, and broad-based advertising campaigns across the energy industry. He is a founding member of the Online Marketing Council and judges the annual Caples Awards in New York City, a worldwide competition to determine the year’s best direct response advertising.
V.P., Marketing Services
Director of Operations
Mr. Jaenicke was the founder and President of NRG Distributors, a leading wholesale equipment distribution company now owned by Ray Murray, Inc. Additionally, he served first as Vice President of Operations, and then as Vice President of Sales and Marketing, for Ferrellgas, where his responsibilities included oversight of the management team in the maintenance and expansion of storage and delivery infrastructure, employee and public safety and propane sales and customer growth. A decade ago, he founded ATomiK Creative Solutions, which served as a platform for his work with U.S. and International propane retailers, organizations like the Propane Education & Research Council (PERC), the National Propane Gas Association, state propane gas associations and other affiliated organizations in the building and construction industries. He is a training strategist, curriculum advisor and qualified trainer for continuing education unit (CEU) courses for construction and energy professionals and has worked with teams of technicians, drivers and customer service representatives across the country. Tom is a frequent contributor to LP Gas Magazine.
V.P., Propane Services
Ed Cardell brings a wealth of industry management, leadership and expertise to the company, and allows Warm Thoughts to expand its service offerings. Prior to joining Warm Thoughts, Cardell was the general manager of the heating fuels division of Moyer Indoor Outdoor, one of the country’s most progressive and diversified fuel companies. He also served as the Director of Marketing for the entire Moyer Indoor Outdoor operation.
Ed works with fuel companies who want to grow their business, improve their operational performance and create a structure for success in the ever-changing energy landscape. He also facilitates Warm Thoughts’ Breakthrough Groups – members only groups of fuel company leaders who strategize and benchmark for success – and he’ll be conducting Warm Thoughts’ trademarked customer service and employee training programs.
Senior Marketing Consultant
Northern Association Representative
Senior Account Manager
Senior Account Manager
Senior Account Manager
Digital Account Executive
Senior Copy Writer
SEO & Social Media Coordinator
Warm Thoughts has been an invaluable partner, creating a fully integrated web and social media presence, and handling our brand design, print and email marketing, merger communications and overall growth strategy. I can’t say enough good things.”
– John Tolan, Sail Energy
I have been a Warm Thoughts Client for 20 years. They handle every aspect of our company’s marketing strategy – print, web, social media, vehicle design, advertising, direct mail. They have an unmatched knowledge of our business. They have a great team, and do a terrific job of bringing new ideas to our company, and executing for us. I would highly recommend Warm Thoughts to anyone in the heating oil, propane or HVAC business.”
– David O’Connell, Wilson Oil & Propane
Despite your great reputation, I still don’t think most people realize all the ways you can help them move their business forward. Your team has been a great asset to us.”
– Eric Schmider, Carroll Home Services
After we passed a state check off program, we needed a plan that would use the money wisely to grow gallons in the state. We interviewed several agencies, both national and local, before deciding on Warm Thoughts. We’ve been exceptionally impressed with their strategy, creative work, and client service, across a wide range of projects. In fact, I’d put it up against anything I’ve seen in this industry. The hardest thing to do when you spend money on marketing is to prove it made a difference. Warm Thoughts has made a difference for the dealers of North Carolina.”
– John Jessup, North Carolina Propane Gas Association
I think people look at your extensive experience, and mistakenly think it comes at the cost of being innovative and creative. Nothing could be further from the truth. You constantly bring new ideas and fresh creative promotion, and you understand the intersection between our customers, employees and our limited resources. Whenever I face a tough challenge, I feel much better knowing you are on my team.”
– Marty Romanelli, Burt’s Reliable
Let’s face it- there are cheaper options than working with Warm Thoughts. And the same is true for our fuel customers when it comes to working with our company. I never understood why fuel companies would think they deserve a premium, but then use cheap, cookie-cutter marketing that accomplishes very little. You guys make it easy for me to focus on growing my business. You give great service, good ideas, look out for my interests, and deliver the goods (ie: sales and increased profit) so I can deliver the gallons.”
– Bill Overbaugh, Ehrhart Energy