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google algorithm

May 2020 Core Update: New Google Algorithm Change

Posted: May 7, 2020

Google has confirmed via Twitter that a new search algorithm update has begun rolling out across all users as of May 4, 2020 and will take about one to two weeks for it to be fully implemented. Officially, it is called the May 2020 Core Update. Did you know that Google updates its algorithm every […]

What Comes After the Crisis, and Are You Prepared for It?

Posted: April 9, 2020

Daily decisions related to the virus no doubt have you riveted. But what happens after the crisis has passed? Will you be positioned to recover lost gallons and installations? Which consumer buying patterns will change? How can you take advantage of the changes and reduce your vulnerabilities? What to expect The virus is accelerating the […]

How COVID-19 is Affecting Your Fuel Business: Some Helpful Ideas

Posted: March 30, 2020

Warm Thoughts Communications has been in touch with hundreds of oil, propane and HVAC companies during this crisis. In particular, we have been moderating virtual meetings of our Breakthrough Groups™, who have been especially helpful to each other with ideas for coping with this fluid situation. We’ve assembled some of the better ideas we’ve heard, […]

7 Digital Marketing Resolutions for 2020

Posted: December 17, 2019

It’s that time of year again – the holidays are coming to a close and its time to set those lofty resolutions for the new year. But instead of the same old, tired New Year’s resolutions – getting in shape, saving more money, eating healthier, etc. – how about setting some goals for your digital […]

Energy & Fuel Industry Professionals: Top 10 Ways to Improve Your Website

Posted: December 4, 2019

Let’s talk about your company website – it’s your 24/7 virtual place of business, lead generator, core anchor for all your digital marketing efforts, and potentially, your most powerful asset. And with so much at stake, your website has never been more important. Yet, as the rate of digital marketing continues to accelerate, most propane, […]

The Complete Guide to Video Marketing for Fuel Companies

Posted: November 19, 2019

1 billion – that’s the number of hours of video users view on YouTube each day1. In case you haven’t heard, video marketing is here – and it’s huge. As a matter of fact, digital video marketing is now a $135 billion industry in the US alone2. And with online videos projected to make up […]

Keyword Research: The Most Important Step to SEO

Posted: November 6, 2019

If you have any familiarity with search engine optimization (SEO), you know it’s all about getting your business’ website and content to rank high in Google’s search results pages. And it’s understandable why – 91.5% of total search traffic goes to sites that rank on page 1!1. So how do you land your business a […]

Website Design 101: Must-Do Tips for Success

Posted: October 23, 2019

By Melissa Bellas In most cases, your website is the first experience a potential prospect has with your brand. And since you only get one chance to make a good first impression, its important to get it right. In fact, nearly half of consumers believe that website design is the top factor in determining a […]

Reputation management

Reputation Management: What’s at Stake?

Posted: October 9, 2019

If you’ve been paying any attention to digital marketing lately, you’ve likely been hearing a lot about online reputation. But what exactly does this mean, and, perhaps more importantly, does it matter to your fuel business? Your online reputation is determined by what people are saying about you, not what you say about yourself. The […]

Facebook engagement

14 Tips to Increase Facebook Engagement

Posted: September 25, 2019

Last year, one of the top questions on all marketers’ (and our clients!) minds was, “How do we generate more Facebook engagement for our business?” And for good reason – if there’s one metric that can’t be ignored, it’s engagement – any type of action your fans and followers perform on your Facebook page. Whether […]


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