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Local optimization

Local Optimization: Putting Your Energy Business on the Map

Posted: December 27, 2018

Consider this – when was the last time you searched Google for a business in your local area? In all likeliness, you’ve probably done it countless times in just the past week. And you’re not alone – research shows that 89% of consumers search for a local business at least once a week, with 58% […]

PPC

Know Your Marketing Acronyms: Why PPC Matters

Posted: December 21, 2018

CTR, CRM, ROI, CTA – there are a lot of marketing acronyms out there. And trying to decipher which ones matter most to your business may leave you feeling like you’re drowning in alphabet soup. But with increased competition among heating oil, propane, and HVAC-related companies vying for consumers’ attention in the bustling digital world, […]

6 Reasons Your Company Needs to Generate Reviews

Posted: December 13, 2018

Word-of-mouth marketing has been around for centuries – people love to recommend companies that they’ve enjoyed doing business with and conversely, warn others of bad experiences they’ve had. Whether it be a local eatery, healthcare office, or contractor, people are more likely to use a business that has been recommended to them. And with the […]

4 Reasons Your Company Needs a Blog

Posted: December 6, 2018

One of the most effective tools to build your brand online, blogging on a frequent basis is a simple way to enhance your digital marketing efforts, drive traffic to your website and attract prospective customers in your service area. And with everyone from Fortune 500 to small start-ups and mom-and-pop shops utilizing blogs to expand […]

Tablet

Briefing Your Customers on Bioheat®

Posted: November 13, 2018

Growing environmental concerns and an increase in green initiatives in recent years have given rise to public pressure and consumer demand for cleaner, more environmentally friendly and increasingly efficient home energy solutions. Beyond affordability, today’s consumers are looking for a reason to feel good about the energy they use. In response to this, the heating […]

3 Common Misconceptions About Google My Business

Posted: October 1, 2018

With 97% of people searching online to find local businesses, visibility on search engines is more important than ever in today’s competitive retail energy environment. When a homeowner is looking to purchase a new water heater or someone new to town is seeking a fuel provider, you want to be the business that gets the […]

Everything You’ve Ever Wanted to Know About Facebook, But Might Have Been Afraid to Ask

Posted: September 28, 2018

If you have a Facebook page – congratulations, you’re ahead of several of your competitors in the residential energy market. However, there is a big difference between simply having a Facebook page and leveraging Facebook to its full potential. Many heating oil, propane and HVAC-related businesses alike struggle to manage their social presences in a […]

The Complete Guide to Rebranding Your Energy Company

Posted: June 27, 2018

Branding is often overlooked…especially in the propane, heating oil, HVAC and home comfort industries. And understandably so – with expenses tied to fleets, equipment and staff, little budget is left for branding initiatives.

5 Reasons Your Heating Oil/Propane Company Needs a Newsletter

Posted: June 7, 2018

Digital marketing technologies are growing at the speed of light, giving way to an era of instantaneous, electronic communications. And after last year’s severe weather – communication with customers is more important than ever before.

Social media

Strategies for Customer Acquisition

Posted: May 24, 2018

Whether you’re a large, well-known name in the industry or a smaller business looking to grow, your target audience’s tastes and behaviors are evolving – and are no longer what they might have been ten years ago. While Yellow Page or print advertising in local newspapers once seemed effective methods for customer…


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