Blog - Warm Thoughts Communications
Blog
Reputation management

Reputation Management: What’s at Stake?

Posted: October 9, 2019

If you’ve been paying any attention to digital marketing lately, you’ve likely been hearing a lot about online reputation. But what exactly does this mean, and, perhaps more importantly, does it matter to your fuel business? Your online reputation is determined by what people are saying about you, not what you say about yourself. The […]

Facebook engagement

14 Tips to Increase Facebook Engagement

Posted: September 25, 2019

Last year, one of the top questions on all marketers’ (and our clients!) minds was, “How do we generate more Facebook engagement for our business?” And for good reason – if there’s one metric that can’t be ignored, it’s engagement – any type of action your fans and followers perform on your Facebook page. Whether […]

5 Reasons Your Fuel Company Needs a Content Marketing Strategy
(and what you need to know to get started!)

Posted: September 9, 2019

If you’re familiar with today’s marketing, you’ve likely heard the phrase, “content is king.” But what exactly does that mean – and more importantly, what does it mean to retail energy companies? Contrary to popular belief, content marketing is not new – it’s actually been around far longer than the Internet itself! Rooted in storytelling, […]

Artificial Intelligence

Why Artificial Intelligence Matters to Your Business

Posted: July 18, 2019

You’ve defined your target audience, allocated your ad budget, crafted your headline, and carefully selected your images. But how do you know if your digital ad is going to generate results? While we once relied on the subjective nature of whether or not we “like” an ad, breakthroughs in Artificial Intelligence are changing the game, […]

Leveraging Your Website as a Resource: 4 Ways to Provide Useful Information

Posted: April 25, 2019

When people are in search of information or need help, they’re going online. Just take it from Google – the global search giant now processes 5.6 billion searches every day1. But with so much information on the web, how can you drive this traffic to your site? It’s simple – provide your visitors with useful […]

Convenient Functionality: 4 Ways to Optimize Your Website

Posted: April 17, 2019

Thanks to what has been deemed, “The Amazon Effect,” today’s consumers are increasingly valuing convenience. They’ve come to expect a smooth, seamless sales process – regardless of the industry. And while you may not be able to deliver household items and essentials by drone in a matter of minutes, there are several ways to apply […]

Expanding Your Business with Existing Customers

Posted: April 3, 2019

Remember the old verse, “Make new friends, but keep the old; one is silver, and the other’s gold?” An important lesson, it still rings just as true with customers. With marketing essentially becoming synonymous with ‘acquiring new customers,’ small business owners are often challenged with how to attract new business. And while yes, it’s true […]

Attracting Potential Customers Organically: Optimizing Your Online Presence

Posted: March 6, 2019

By Melissa Bellas When it comes to acquiring new customers for your business, you have two options. You can either sit around and hope that new customers will call your office – or, you can take a proactive approach to reach those ideal prospects. And with customers being the lifeblood of any business, it’s no […]

Should I Stay or Should I Go: Generating Longer Site Visits

Posted: February 27, 2019

By Melissa Bellas 10-20 seconds – that’s all the time you’ve got to capture your website visitor’s attention before they click away. And since you never get a second chance to make a good first impression, it’s important to make these seconds count. But with the human attention span now less than that of a […]

Put Down the Smartphone: Why Your Business Doesn’t Need to Be on Every Social Platform

Posted: January 22, 2019

By Melissa Bellas and Olivia Mastromonaco We’ve all read the headlines, “Top 5 Reasons Instagram is a Necessity for Your Small Business” or “Twitter: The Key to Marketing Success for Your Company.” And while these headlines are certainly attention-grabbing, each social media platform has a different purpose – meaning that not all of them are […]


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