Blog - Warm Thoughts Communications
Blog
Artificial Intelligence

Why Artificial Intelligence Matters to Your Business

Posted: July 18, 2019

You’ve defined your target audience, allocated your ad budget, crafted your headline, and carefully selected your images. But how do you know if your digital ad is going to generate results? While we once relied on the subjective nature of whether or not we “like” an ad, breakthroughs in Artificial Intelligence are changing the game, […]

Leveraging Your Website as a Resource: 4 Ways to Provide Useful Information

Posted: April 25, 2019

When people are in search of information or need help, they’re going online. Just take it from Google – the global search giant now processes 5.6 billion searches every day1. But with so much information on the web, how can you drive this traffic to your site? It’s simple – provide your visitors with useful […]

Convenient Functionality: 4 Ways to Optimize Your Website

Posted: April 17, 2019

Thanks to what has been deemed, “The Amazon Effect,” today’s consumers are increasingly valuing convenience. They’ve come to expect a smooth, seamless sales process – regardless of the industry. And while you may not be able to deliver household items and essentials by drone in a matter of minutes, there are several ways to apply […]

Expanding Your Business with Existing Customers

Posted: April 3, 2019

Remember the old verse, “Make new friends, but keep the old; one is silver, and the other’s gold?” An important lesson, it still rings just as true with customers. With marketing essentially becoming synonymous with ‘acquiring new customers,’ small business owners are often challenged with how to attract new business. And while yes, it’s true […]

Attracting Potential Customers Organically: Optimizing Your Online Presence

Posted: March 6, 2019

By Melissa Bellas When it comes to acquiring new customers for your business, you have two options. You can either sit around and hope that new customers will call your office – or, you can take a proactive approach to reach those ideal prospects. And with customers being the lifeblood of any business, it’s no […]

Should I Stay or Should I Go: Generating Longer Site Visits

Posted: February 27, 2019

By Melissa Bellas 10-20 seconds – that’s all the time you’ve got to capture your website visitor’s attention before they click away. And since you never get a second chance to make a good first impression, it’s important to make these seconds count. But with the human attention span now less than that of a […]

Put Down the Smartphone: Why Your Business Doesn’t Need to Be on Every Social Platform

Posted: January 22, 2019

By Melissa Bellas and Olivia Mastromonaco We’ve all read the headlines, “Top 5 Reasons Instagram is a Necessity for Your Small Business” or “Twitter: The Key to Marketing Success for Your Company.” And while these headlines are certainly attention-grabbing, each social media platform has a different purpose – meaning that not all of them are […]

Local optimization

Local Optimization: Putting Your Energy Business on the Map

Posted: December 27, 2018

Consider this – when was the last time you searched Google for a business in your local area? In all likeliness, you’ve probably done it countless times in just the past week. And you’re not alone – research shows that 89% of consumers search for a local business at least once a week, with 58% […]

PPC

Know Your Marketing Acronyms: Why PPC Matters

Posted: December 21, 2018

CTR, CRM, ROI, CTA – there are a lot of marketing acronyms out there. And trying to decipher which ones matter most to your business may leave you feeling like you’re drowning in alphabet soup. But with increased competition among heating oil, propane, and HVAC-related companies vying for consumers’ attention in the bustling digital world, […]

6 Reasons Your Company Needs to Generate Reviews

Posted: December 13, 2018

Word-of-mouth marketing has been around for centuries – people love to recommend companies that they’ve enjoyed doing business with and conversely, warn others of bad experiences they’ve had. Whether it be a local eatery, healthcare office, or contractor, people are more likely to use a business that has been recommended to them. And with the […]


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