Blog - Warm Thoughts Communications

What Google’s Latest Changes Mean for Your Website

Posted: April 15, 2021

  May 4, 2021 update: Google’s algorithm update is now expected in mid-June 2021. If you’ve ever wondered how your website performs on a Google search, and how likely prospects are to find you, now is the time to take an even closer look at this issue. Google has announced a major update to their […]

What Propane and Heating Oil Companies Can Learn from Car Dealerships About Digital Marketing

Posted: March 4, 2021

Fuel companies and auto dealerships share a remarkable amount in common. Many are family owned, in business for generations. Both are essential businesses, selling products to consumers who have many options from which to choose. They need to battle to retain customer loyalty and to attract new customers. Both are seeing increased consolidation and the […]

5 Digital Marketing Trends You Can’t Ignore in 2021

Posted: December 17, 2020

No one could have predicted a year like 2020. For the fuel industry, the pandemic and stay-at-home orders accelerated the long-term prediction that the industry would increasingly need to rely on digital marketing. At Warm Thoughts, we saw an overall increase in digital engagement among the 130+ fuel company websites we manage. In 2020, clickthrough […]

Measuring your Website: What data should you track?

Posted: October 12, 2020

People often assume that the quality of a website is subjective, based on how it looks and their own personal preference. But the reality is that websites provide concrete answers about how customers—and potential new customers—currently interact with your fuel company. This information comes in the form of data that you can use to get […]

Is Your Website Hurting—or Helping—Your Business? 5 Ways to Know.

Posted: August 13, 2020

As the leading digital marketing agency specializing in the retail energy industry, we regularly review the industry’s digital footprint in order to identify areas for improvement. In July 2020, we conducted an audit of over 200 fuel and HVAC companies’ websites. The results were alarming! Our research revealed that 92% of the websites we analyzed […]

6 Questions To Ask Your Digital Agency

Posted: July 7, 2020

As digital marketing changes, and becomes more complex, it can be hard to stay on top of what your website provider is actually doing for you. Are they truly serving the needs of your business? Are they helping you grow? With both technology and consumer behavior constantly changing, marketing can quickly become a game of […]

google algorithm

May 2020 Core Update: New Google Algorithm Change

Posted: May 7, 2020

Google has confirmed via Twitter that a new search algorithm update has begun rolling out across all users as of May 4, 2020 and will take about one to two weeks for it to be fully implemented. Officially, it is called the May 2020 Core Update. Did you know that Google updates its algorithm every […]

What Comes After the Crisis, and Are You Prepared for It?

Posted: April 9, 2020

Daily decisions related to the virus no doubt have you riveted. But what happens after the crisis has passed? Will you be positioned to recover lost gallons and installations? Which consumer buying patterns will change? How can you take advantage of the changes and reduce your vulnerabilities? What to expect The virus is accelerating the […]

How COVID-19 is Affecting Your Fuel Business: Some Helpful Ideas

Posted: March 30, 2020

Warm Thoughts Communications has been in touch with hundreds of oil, propane and HVAC companies during this crisis. In particular, we have been moderating virtual meetings of our Breakthrough Groups™, who have been especially helpful to each other with ideas for coping with this fluid situation. We’ve assembled some of the better ideas we’ve heard, […]

7 Digital Marketing Resolutions for 2020

Posted: December 17, 2019

It’s that time of year again – the holidays are coming to a close and its time to set those lofty resolutions for the new year. But instead of the same old, tired New Year’s resolutions – getting in shape, saving more money, eating healthier, etc. – how about setting some goals for your digital […]

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