3 Common Misconceptions About Google My Business - Warm Thoughts Communications
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3 Common Misconceptions About Google My Business

Posted on October 1, 2018

GoogleWith 97% of people searching online to find local businesses, visibility on search engines is more important than ever in today’s competitive retail energy environment.

When a homeowner is looking to purchase a new water heater or someone new to town is seeking a fuel provider, you want to be the business that gets the call. So how can you differentiate yourself from other local propane, heating oil, and HVAC-related companies in the area?

Google My Business is proving to be the answer. With the majority of today’s traffic coming from mobile devices, optimizing your company’s Google presence can capture leads on the go. A free, interactive tool, Google My Business gives businesses the power to manage the information that users see when they search for their products and services. With this in mind, more and more local heating oil, propane, and HVAC companies are leveraging Google My Business to attract customers and new business in their service areas.

But with the growing popularity and widespread use of Google My Business come some commonly spread misconceptions.

Misconception #1: Whenever someone searches “propane delivery” in my service area, my Google My Business listing will always display.

In all likeliness, you’re not the only propane delivery company in your area. Chances are, there are several others – many of whom also have Google My Business listings. When someone searches “propane delivery,” Google will display one of these listings – not every single one that meets the search criteria. So how can you improve your local ranking and land this coveted spot?

While Google’s search algorithm is constantly changing and is kept confidential, local rankings are based on three factors: relevance, distance, and prominence.

Misconception #2: Setting up my Google My Business listing is a one-time job.

You’ve created and verified your business listing – but it doesn’t stop there. Ensure your listing has accurate, comprehensive and up-to-date information starting with your core business information such as your address, phone number, website and business description. Take this a step further and personalize the visual aspect of your listing. Research shows that listings with photos are twice as likely to be considered reputable and generate 35% more clicks1. And its no wonder why – adding photos of your business is a great way to humanize your brand and share a “behind-the-scenes” look of your company. The best part – your customers can join in too, posting photos of their own experiences with your business.

As Google continues to introduce new features to the Google My Business platform, there are more ways than ever to engage with those searching for your business.

Misconception #3: Only my listing’s owner can update information.

When it comes to your Google My Business listing, the more information the better – and the information doesn’t all need to come from one person. In addition to owners, listing managers can edit information as needed, respond to messages and reviews, and share Google Posts.

Even if your company already has a Google My Business listing, you don’t need to manage it yourself. Each month, the SEO experts at Warm Thoughts review thousands of data points to determine how searches are conducted and optimize listings accordingly. As a result, these listings consistently appear on the first page of Google for the most important search terms and drive more traffic to their websites.

If lead generation is a priority for your business, Google My Business is a must. By optimizing your listing, you position your retail energy company in a prime spot to capture leads in your local service area.


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