Avoid Poor Quality Leads with Lead Nurturing - Warm Thoughts Communications
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Avoid Poor Quality Leads with Lead Nurturing

Posted on November 1, 2013

Generate Higher Close Rates With a Lead Nurturing Strategy!

Cold Lead, Nurture, Bullseye: Hot Lead

How many times have you sent a stack of leads off to a sales person to follow up, and you later learn that nothing, or next to nothing closed? Most times we chalk that up to either poor quality leads, or poor salesmanship.

But there is another factor to consider. Many of those leads may not be “hot” today, but may become “hot” over time. With proper nurturing, it’s not unrealistic to see a significant improvement in close rates.

Consider these statistics gathered by the Online Marketing Institute:

EMAIL: The best tool for lead nurturing.

Lead Nurturing is communicating consistent and meaningful touches with viable prospects regardless of their timing to buy. And according to the Direct Marketing Association, email is the most effective channel for direct marketing.

Most Important Use of an Email Marketing Program

Uses of an Email Marketing Program

If you’re interested in how Warm Thoughts can help you create and manage an effective email program, contact us now!

I’d like to leave you with one last thought:

Customers who receive regular email from a company they have contacted spend 83% more with that company! (Source: iContact 2013)

Ben Gutkin
is VP Marketing Services for Warm Thoughts Communications. He has advised dozens of the nation’s leading energy companies and associations on improving their web presence, search capabilities, direct response advertising and return on investment during his 20+ years with Warm Thoughts. You can reach him bgutkin@warmthoughts.com or 201‑330‑9276 ext. 227

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