Local Optimization: Putting Your Energy Business on the Map - Warm Thoughts Communications
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Local Optimization: Putting Your Energy Business on the Map

Posted on December 27, 2018

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Consider this – when was the last time you searched Google for a business in your local area? In all likeliness, you’ve probably done it countless times in just the past week. And you’re not alone – research shows that 89% of consumers search for a local business at least once a week, with 58% searching at least once a day1. So when customers in your service area search for “propane delivery near me” or “HVAC services” how can you get your business show in the top of the search results?

Local SEO (optimization) is proving to be the solution. Whether it’s including your business information on your website, claiming your business’ Google My Business listing, or even creating listings in online directories such as Yelp or Angie’s List, local optimization is all about gaining visibility where it matters most – in the areas you service.

With nearly half of all Google searches being local, it’s never been more important to have a local SEO strategy for your business. Local SEO gives potential customers and searchers the information they want, when they want it, and perhaps most importantly – where they want it. And there is no better time to connect with potential customers than when they’re already searching for businesses like yours. Better yet, since these prospects have already expressed an interest in the products and service your business offers, they are presumably qualified leads that will likely yield a higher conversion rate.

Lead the Pack: The Local 3-Pack

With a vast majority of online experiences starting with a search engine, it’s extremely important for your business to appear at the top of results pages. And when it comes to local searches, there is no better spot than Google’s local 3-pack. This block of three listings appears at the top of the results page along with an area map to showcase local businesses relevant to the search query and criteria. And with the local 3-pack appearing in 93% of local searches2, this presents an unmatched opportunity to drive traffic to your site and generate more phone calls. In fact, a recent study found that 44% of people who performed a local search clicked on a 3-pack listing, while just 8% opted to load additional results3.

Meeting the Mobile Audience

The days of the printed phonebook are coming to a long-anticipated end, as more and more customers are turning to the web to find local businesses – both on desktop, and increasingly, mobile. In fact, Google states that between 50% and 60% of global searches now come from mobile devices4. All it takes is a simple search via smartphone or tablet for users to find businesses on the go from anywhere, and at any given time – which comes as especially good news for local businesses. A recent study found that as many as 95% of smartphone users have used their device to perform local searches, of which, 61% called the business5. And with a considerable 78% of local mobile searches now resulting in offline purchases6, you can’t afford not to connect with this ever-growing audience.

With so many people conducting searches multiple times each day, landing your business a top spot on the results page could be the difference in whether you acquire a new customer or close a sale. And with less than 50% of businesses taking advantage of local SEO services7, there is a big opportunity to get ahead of competitors and stand out in local search results, maps, and even social media platforms. Take advantage of it!

Each month, the search engine marketing experts at Warm Thoughts review thousands of data points to determine how searches are conducted and how to influence search algorithms. As a result, Warm Thoughts websites consistently appear in the local 3-pack an on the first page of Google.

Contact us today to see how Warm Thoughts can help you generate more calls and leads by promoting your business’ visibility on location-based searches in your service area.

1 http://www.mediative.com/spotlight-on-local-mobile-consumer-search-behaviour-part-two/
2 https://searchengineland.com/study-googles-new-local-pack-shows-in-the-number-one-spot-93-of-the-time-229025
3 https://www.business2community.com/seo/need-know-googles-local-pack-01903703
4 https://searchengineland.com/report-nearly-60-percent-searches-now-mobile-devices-255025
5 https://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-mobile-marketing-facts/#3bd55e707475
6 https://searchengineland.com/study-78-percent-local-mobile-searches-result-offline-purchases-188660
7 https://www.bluecorona.com/top-seo-company/local-seo

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