Blog - Warm Thoughts Communications

Keyword Research: The Most Important Step to SEO

Posted: November 6, 2019

If you have any familiarity with search engine optimization (SEO), you know it’s all about getting your business’ website and content to rank high in Google’s search results pages. And it’s understandable why – 91.5% of total search traffic goes to sites that rank on page 1!1. So how do you land your business a […]

Website Design 101: Must-Do Tips for Success

Posted: October 23, 2019

By Melissa Bellas In most cases, your website is the first experience a potential prospect has with your brand. And since you only get one chance to make a good first impression, its important to get it right. In fact, nearly half of consumers believe that website design is the top factor in determining a […]

Reputation management

Reputation Management: What’s at Stake?

Posted: October 9, 2019

If you’ve been paying any attention to digital marketing lately, you’ve likely been hearing a lot about online reputation. But what exactly does this mean, and, perhaps more importantly, does it matter to your fuel business? Your online reputation is determined by what people are saying about you, not what you say about yourself. The […]

Facebook engagement

14 Tips to Increase Facebook Engagement

Posted: September 25, 2019

Last year, one of the top questions on all marketers’ (and our clients!) minds was, “How do we generate more Facebook engagement for our business?” And for good reason – if there’s one metric that can’t be ignored, it’s engagement – any type of action your fans and followers perform on your Facebook page. Whether […]

5 Reasons Your Fuel Company Needs a Content Marketing Strategy
(and what you need to know to get started!)

Posted: September 9, 2019

If you’re familiar with today’s marketing, you’ve likely heard the phrase, “content is king.” But what exactly does that mean – and more importantly, what does it mean to retail energy companies? Contrary to popular belief, content marketing is not new – it’s actually been around far longer than the Internet itself! Rooted in storytelling, […]

Artificial Intelligence

Why Artificial Intelligence Matters to Your Business

Posted: July 18, 2019

You’ve defined your target audience, allocated your ad budget, crafted your headline, and carefully selected your images. But how do you know if your digital ad is going to generate results? While we once relied on the subjective nature of whether or not we “like” an ad, breakthroughs in Artificial Intelligence are changing the game, […]

Leveraging Your Website as a Resource: 4 Ways to Provide Useful Information

Posted: April 25, 2019

When people are in search of information or need help, they’re going online. Just take it from Google – the global search giant now processes 5.6 billion searches every day1. But with so much information on the web, how can you drive this traffic to your site? It’s simple – provide your visitors with useful […]

Convenient Functionality: 4 Ways to Optimize Your Website

Posted: April 17, 2019

Thanks to what has been deemed, “The Amazon Effect,” today’s consumers are increasingly valuing convenience. They’ve come to expect a smooth, seamless sales process – regardless of the industry. And while you may not be able to deliver household items and essentials by drone in a matter of minutes, there are several ways to apply […]

Expanding Your Business with Existing Customers

Posted: April 3, 2019

Remember the old verse, “Make new friends, but keep the old; one is silver, and the other’s gold?” An important lesson, it still rings just as true with customers. With marketing essentially becoming synonymous with ‘acquiring new customers,’ small business owners are often challenged with how to attract new business. And while yes, it’s true […]

Attracting Potential Customers Organically: Optimizing Your Online Presence

Posted: March 6, 2019

By Melissa Bellas When it comes to acquiring new customers for your business, you have two options. You can either sit around and hope that new customers will call your office – or, you can take a proactive approach to reach those ideal prospects. And with customers being the lifeblood of any business, it’s no […]

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