Blog - Warm Thoughts Communications
Build your brand

Build a Brand to Match Your Image

Posted: May 18, 2018

How customers feel, think and talk about your company can affect your brand The image the customers have of your propane company is directly linked to their experiences with you over time. Those experiences, good or bad, end up being incorporated into your brand. A bad image is difficult to overcome with a fancy branding […]

Managing Your Reputation and Negative Reviews During Extreme Weather

Posted: March 29, 2018

Thanks to the power of social media, a company’s brand is now in the hands of its consumers much more than ever before. How your customers feel about their most recent experience with you can be posted to Facebook, Google, Yahoo and other sites in a matter of moments. And the consequences of angry reviews […]

What You Think is Right About Your Website Content May Be All Wrong

Posted: March 12, 2018

These days, “less is more” seems to dominate design. Pictures and short videos rule, especially when we are targeting millennials. And while this may be true in many cases, we’re seeing a serious miscalculation when applying that general approach to website copy. There are two dominant factors that affect your website’s ability to help grow […]

BIG changes to the Facebook newsfeed and what it means for your business

Posted: February 27, 2018

In case you haven’t heard, Mark Zuckerberg has made some major changes to the Facebook newsfeed algorithm. This is the largest update Facebook has seen in years and it’s directly affecting your personal and business pages. In a nutshell, the update is prioritizing posts from friends and family and de-emphasizing posts from public content (businesses, […]

Domain owners beware: Scammers are on the prowl

Posted: August 17, 2017

Recently one of our clients got a bill in the mail requesting payment to renew his domain name – a bill that many business owners with a lot on their plate might simply pay without thinking twice about it. Fortunately, our client reached out to us to check it out for him – because as […]

Technology is changing your customers’ habits

Posted: July 18, 2017

I am a propane customer living in rural America and technology advancements are affecting my life wherever I turn. If your propane company is stuck in yesteryear, you are feeling the effects of technology changes, and not in a positive way. Here are some examples of technology changes that may seem small, but cumulatively they are rocking your business world.

Highlights from the First Growing Gallons Conference

Posted: June 19, 2017

Propane Association execs and board members from more than 20 states recently attended the first Growing Gallons Conference, organized by Warm Thoughts Communications. Warm Thoughts partners with state associations throughout the country to create marketing programs that engage members and help them increase the amount of fuel they sell. Participants were treated to a substantial […]

Your Branding Strategy: Staking Your Claim In The Me-Too Propane Industry

Posted: June 5, 2017

As the face of your business, your logo shoulders a heavy marketing load. So when it comes time to get that face lifted – as it recently did for the Western Propane Gas Association – it pays to take the time to get those nips and tucks done right.

Co-op Advertising – An untapped opportunity for your business?

Posted: December 19, 2016

If a manufacturer told you they’d pay for your pay-per-click (PPC) advertising if you mentioned their brand in the ad, a brand you already sell and believe in, wouldn’t you do it?

Digital “the future of local advertising,” says BIA/Kelsey report

Posted: November 17, 2016

That’s the gist of a recent report from BIA/Kelsey, which forecasts that revenue from local-focused online ads will exceed that of traditional locally targeted ads as soon as 2018 (talk about coming a long way in a short time!).

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