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March 30, 2020
Warm Thoughts Communications has been in touch with hundreds of oil, propane and HVAC companies during this crisis. In particular, we have been moderating virtual meetings of our Breakthrough Groups™, who have been especially helpful to each other with ideas for coping with this fluid situation. We’ve assembled some of the better ideas we’ve heard, […]
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December 17, 2019
It’s that time of year again – the holidays are coming to a close and its time to set those lofty resolutions for the new year. But instead of the same old, tired New Year’s resolutions – getting in shape, saving more money, eating healthier, etc. – how about setting some goals for your digital […]
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December 4, 2019
Let’s talk about your company website – it’s your 24/7 virtual place of business, lead generator, core anchor for all your digital marketing efforts, and potentially, your most powerful asset. And with so much at stake, your website has never been more important. Yet, as the rate of digital marketing continues to accelerate, most propane, […]
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November 19, 2019
1 billion – that’s the number of hours of video users view on YouTube each day1. In case you haven’t heard, video marketing is here – and it’s huge. As a matter of fact, digital video marketing is now a $135 billion industry in the US alone2. And with online videos projected to make up […]
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November 6, 2019
If you have any familiarity with search engine optimization (SEO), you know it’s all about getting your business’ website and content to rank high in Google’s search results pages. And it’s understandable why – 91.5% of total search traffic goes to sites that rank on page 1!1. So how do you land your business a […]
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October 23, 2019
By Melissa Bellas In most cases, your website is the first experience a potential prospect has with your brand. And since you only get one chance to make a good first impression, its important to get it right. In fact, nearly half of consumers believe that website design is the top factor in determining a […]
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October 9, 2019
If you’ve been paying any attention to digital marketing lately, you’ve likely been hearing a lot about online reputation. But what exactly does this mean, and, perhaps more importantly, does it matter to your fuel business? Your online reputation is determined by what people are saying about you, not what you say about yourself. The […]
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September 25, 2019
Last year, one of the top questions on all marketers’ (and our clients!) minds was, “How do we generate more Facebook engagement for our business?” And for good reason – if there’s one metric that can’t be ignored, it’s engagement – any type of action your fans and followers perform on your Facebook page. Whether […]
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September 9, 2019
If you’re familiar with today’s marketing, you’ve likely heard the phrase, “content is king.” But what exactly does that mean – and more importantly, what does it mean to retail energy companies? Contrary to popular belief, content marketing is not new – it’s actually been around far longer than the Internet itself! Rooted in storytelling, […]
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July 18, 2019
You’ve defined your target audience, allocated your ad budget, crafted your headline, and carefully selected your images. But how do you know if your digital ad is going to generate results? While we once relied on the subjective nature of whether or not we “like” an ad, breakthroughs in Artificial Intelligence are changing the game, […]
