Blog - Warm Thoughts Communications
Blog

Your Branding Strategy: Staking Your Claim In The Me-Too Propane Industry

Posted: June 5, 2017

As the face of your business, your logo shoulders a heavy marketing load. So when it comes time to get that face lifted – as it recently did for the Western Propane Gas Association – it pays to take the time to get those nips and tucks done right.

Co-op Advertising – An untapped opportunity for your business?

Posted: December 19, 2016

If a manufacturer told you they’d pay for your pay-per-click (PPC) advertising if you mentioned their brand in the ad, a brand you already sell and believe in, wouldn’t you do it?

Digital “the future of local advertising,” says BIA/Kelsey report

Posted: November 17, 2016

That’s the gist of a recent report from BIA/Kelsey, which forecasts that revenue from local-focused online ads will exceed that of traditional locally targeted ads as soon as 2018 (talk about coming a long way in a short time!).

Is it time to diversify your propane business?

Posted: October 17, 2016

Think about lifetime customer value, not transactional value Your current propane business model may need an overhaul to keep pace with today’s marketplace. Offering complementary products and services can help you stay in touch with your customers and increase your revenue and profitability. It may be time to sideline that no-frills propane approach. You should […]

A funny thing happened on the way to Nashville

Posted: May 2, 2016

Waiting at the gate for my United flight to Nashville for the NPGA conference, I suddenly heard my name called over the loudspeaker. “Susan Janett. Would Susan Janett please come to the counter.” My first thought was, “This can’t be good.” And it wasn’t. I was scheduled to arrive in Nashville at 10 am, plenty of […]

Your pictures of Nashville could be worth $1000 to the NPGF Scholarship Fund

Posted: April 20, 2016

This year’s NPGA Propane Expo had the best turnout in years. We were so inspired by the propane community, that we wanted to help rally up support for the National Propane Gas Foundation Scholarship Fund. We need your help and it won’t cost you a dime! We bet you have great photos from the Propane […]

Staying Ahead of the Google Curve

Posted: March 16, 2016

Not doing the Right thing: What Google’s changes mean for your business Google. God bless ‘em. In February, Google once again shook the search engine snow globe, making changes to its Search Engine Results Pages (SERPs) that have big implications for your online marketing strategy. Knowing how to respond to these changes could make or […]

What Is Your Sales Plan for the New Year?

Posted: December 14, 2015

December, 2015 Marketing Column Planning ahead will raise your sales expectations It is not too late to develop a fresh sales strategy for next year that incorporates the best sales targets and tactics that will take you far beyond your past sales performance. It is easy to fall into the rut of looking at your […]

Work the Plan—Even When Pressured!

Posted: August 3, 2015

It is common for an HVAC business to focus on planning its upcoming strategies, marketing initiatives, employee training, and budgets during the quiet months. By taking that necessary time to plan The Big Picture, the company is better prepared to meet and/or exceed important goals and have a successful year. Plan the work and then […]

Selling Propane Burner Tips — A Team Effort

Posted: July 16, 2015

In this age of smartphones, online shopping carts, and big box stores, a propane retailer needs to field a team of winners to compete successfully in the sales of heating equipment, appliances, and other burner tips. The equipment manufacturer, your first baseman, needs to be a solid performer. Each product brand and model your company […]


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