Blog - Warm Thoughts Communications

Everything You’ve Ever Wanted to Know About Facebook, But Might Have Been Afraid to Ask

Posted: September 28, 2018

If you have a Facebook page – congratulations, you’re ahead of several of your competitors in the residential energy market. However, there is a big difference between simply having a Facebook page and leveraging Facebook to its full potential. Many heating oil, propane and HVAC-related businesses alike struggle to manage their social presences in a […]

The Complete Guide to Rebranding Your Energy Company

Posted: June 27, 2018

Branding is often overlooked…especially in the propane, heating oil, HVAC and home comfort industries. And understandably so – with expenses tied to fleets, equipment and staff, little budget is left for branding initiatives.

5 Reasons Your Heating Oil/Propane Company Needs a Newsletter

Posted: June 7, 2018

Digital marketing technologies are growing at the speed of light, giving way to an era of instantaneous, electronic communications. And after last year’s severe weather – communication with customers is more important than ever before.

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Strategies for Customer Acquisition

Posted: May 24, 2018

Whether you’re a large, well-known name in the industry or a smaller business looking to grow, your target audience’s tastes and behaviors are evolving – and are no longer what they might have been ten years ago. While Yellow Page or print advertising in local newspapers once seemed effective methods for customer…

Build your brand

Build a Brand to Match Your Image

Posted: May 18, 2018

How customers feel, think and talk about your company can affect your brand The image the customers have of your propane company is directly linked to their experiences with you over time. Those experiences, good or bad, end up being incorporated into your brand. A bad image is difficult to overcome with a fancy branding […]

Managing Your Reputation and Negative Reviews During Extreme Weather

Posted: March 29, 2018

Thanks to the power of social media, a company’s brand is now in the hands of its consumers much more than ever before. How your customers feel about their most recent experience with you can be posted to Facebook, Google, Yahoo and other sites in a matter of moments. And the consequences of angry reviews […]

What You Think is Right About Your Website Content May Be All Wrong

Posted: March 12, 2018

These days, “less is more” seems to dominate design. Pictures and short videos rule, especially when we are targeting millennials. And while this may be true in many cases, we’re seeing a serious miscalculation when applying that general approach to website copy. There are two dominant factors that affect your website’s ability to help grow […]

BIG changes to the Facebook newsfeed and what it means for your business

Posted: February 27, 2018

In case you haven’t heard, Mark Zuckerberg has made some major changes to the Facebook newsfeed algorithm. This is the largest update Facebook has seen in years and it’s directly affecting your personal and business pages. In a nutshell, the update is prioritizing posts from friends and family and de-emphasizing posts from public content (businesses, […]

Domain owners beware: Scammers are on the prowl

Posted: August 17, 2017

Recently one of our clients got a bill in the mail requesting payment to renew his domain name – a bill that many business owners with a lot on their plate might simply pay without thinking twice about it. Fortunately, our client reached out to us to check it out for him – because as […]

Technology is changing your customers’ habits

Posted: July 18, 2017

I am a propane customer living in rural America and technology advancements are affecting my life wherever I turn. If your propane company is stuck in yesteryear, you are feeling the effects of technology changes, and not in a positive way. Here are some examples of technology changes that may seem small, but cumulatively they are rocking your business world.

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