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Staying Ahead of the Google Curve

Posted: March 16, 2016

Not doing the Right thing: What Google’s changes mean for your business Google. God bless ‘em. In February, Google once again shook the search engine snow globe, making changes to its Search Engine Results Pages (SERPs) that have big implications for your online marketing strategy. Knowing how to respond to these changes could make or […]

What Is Your Sales Plan for the New Year?

Posted: December 14, 2015

December, 2015 Marketing Column Planning ahead will raise your sales expectations It is not too late to develop a fresh sales strategy for next year that incorporates the best sales targets and tactics that will take you far beyond your past sales performance. It is easy to fall into the rut of looking at your […]

Work the Plan—Even When Pressured!

Posted: August 3, 2015

It is common for an HVAC business to focus on planning its upcoming strategies, marketing initiatives, employee training, and budgets during the quiet months. By taking that necessary time to plan The Big Picture, the company is better prepared to meet and/or exceed important goals and have a successful year. Plan the work and then […]

Selling Propane Burner Tips — A Team Effort

Posted: July 16, 2015

In this age of smartphones, online shopping carts, and big box stores, a propane retailer needs to field a team of winners to compete successfully in the sales of heating equipment, appliances, and other burner tips. The equipment manufacturer, your first baseman, needs to be a solid performer. Each product brand and model your company […]

Refresh For Success: Update Your Site Today

Posted: June 23, 2015

If your oil, propane, or HVAC website was designed four or more years ago, you might still feel that it is “new enough” for the design to remain for a few years longer. It is true that in many cases the design of a printed piece—a brochure, postcard, ad, newsletter, and so on—can hold up […]

HACKED!

Posted: May 22, 2015

Ever wonder what you’ll learn in a Warm Thoughts seminar? Check out this video from the National Propane Gas Association Southeast Expo in Atlanta. HACKED! How to Build a Winning Web Strategy Without Getting Hacked, was a lively event chock full of great information about online marketing. Participants walked away with a new understanding about […]

More Profits When Service Agreements A Priority

Posted: May 4, 2015

Sure, many HVAC businesses offer their customers a service agreement. Unfortunately, though, most “offer” rather than “prioritize” these agreements. By not actively pursuing a robust service agreement strategy, these businesses miss out on the single most important vehicle to build a long-term relationship with their customers Consider these truths: You use planned home visits to […]

Are Online Reviews Killing Your Business?

Posted: April 2, 2015

A recent survey sponsored by Zendesk revealed that 90% of respondents who recalled reading online reviews said that positive reviews influenced their buying decision—while 86% said not-buying decisions were influenced by negative online reviews. Of the more than 1,000 respondents, two-thirds reported reading online reviews, citing Facebook as the leading resource for positive reviews, and […]

Why You Need a Mobile-friendly Website…Now

Posted: February 19, 2015

So you think the website that you launched four years ago is still all you need? Hold the phone. No, literally, hold the phone. Take a look at your site in any smartphone, and if what you see is sort of miniature version of your propane, heating oil or HVAC website, then you have a […]

Falling Prices: Five Things You Should Be Doing NOW! – It’s All About Your Customers

Posted: February 10, 2015

Attend our FREE webinar, “Dealing with Falling Prices” on Thursday, 2/26/15. Sign Up Here! Most fuel companies find themselves in an enviable position this winter: Good margins. Strong degree days. Plummeting cost of product. Big credit balances building up in budget accounts. Much needed ammunition to fight back against the gas-conversion narrative. At the same […]


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