Blog - Warm Thoughts Communications
Blog

Selling Propane Burner Tips — A Team Effort

Posted: July 16, 2015

In this age of smartphones, online shopping carts, and big box stores, a propane retailer needs to field a team of winners to compete successfully in the sales of heating equipment, appliances, and other burner tips. The equipment manufacturer, your first baseman, needs to be a solid performer. Each product brand and model your company […]

Refresh For Success: Update Your Site Today

Posted: June 23, 2015

If your oil, propane, or HVAC website was designed four or more years ago, you might still feel that it is “new enough” for the design to remain for a few years longer. It is true that in many cases the design of a printed piece—a brochure, postcard, ad, newsletter, and so on—can hold up […]

HACKED!

Posted: May 22, 2015

Ever wonder what you’ll learn in a Warm Thoughts seminar? Check out this video from the National Propane Gas Association Southeast Expo in Atlanta. HACKED! How to Build a Winning Web Strategy Without Getting Hacked, was a lively event chock full of great information about online marketing. Participants walked away with a new understanding about […]

More Profits When Service Agreements A Priority

Posted: May 4, 2015

Sure, many HVAC businesses offer their customers a service agreement. Unfortunately, though, most “offer” rather than “prioritize” these agreements. By not actively pursuing a robust service agreement strategy, these businesses miss out on the single most important vehicle to build a long-term relationship with their customers Consider these truths: You use planned home visits to […]

Are Online Reviews Killing Your Business?

Posted: April 2, 2015

A recent survey sponsored by Zendesk revealed that 90% of respondents who recalled reading online reviews said that positive reviews influenced their buying decision—while 86% said not-buying decisions were influenced by negative online reviews. Of the more than 1,000 respondents, two-thirds reported reading online reviews, citing Facebook as the leading resource for positive reviews, and […]

Why You Need a Mobile-friendly Website…Now

Posted: February 19, 2015

So you think the website that you launched four years ago is still all you need? Hold the phone. No, literally, hold the phone. Take a look at your site in any smartphone, and if what you see is sort of miniature version of your propane, heating oil or HVAC website, then you have a […]

Falling Prices: Five Things You Should Be Doing NOW! – It’s All About Your Customers

Posted: February 10, 2015

Attend our FREE webinar, “Dealing with Falling Prices” on Thursday, 2/26/15. Sign Up Here! Most fuel companies find themselves in an enviable position this winter: Good margins. Strong degree days. Plummeting cost of product. Big credit balances building up in budget accounts. Much needed ammunition to fight back against the gas-conversion narrative. At the same […]

Why Businesses Must Adapt to the “New SEO”

Posted: January 26, 2015

If we could take a time machine back to circa 2005, we could achieve very good search results simply by inserting the 2-4 words that people use in their searches (e.g., “oil furnace repair company”) into your website’s page text and META tags. This was traditional Search Engine Optimization (SEO). Despite what some tech guys […]

The Small Business Case for Direct Mail

Posted: October 29, 2014

When developing advertising strategy for our home services clients, I am frequently asked about the ROI across the marketing mix. In our digital world, we can see the ability to drive down the cost of customer acquisition through online tools like pay-per-click and optimization. So can a case be made for the more traditional channels, […]

Know More to Grow More

Posted: July 18, 2014

If I’ve learned one thing over my years in the industry, it’s that all HVAC business owners work hard. The trouble is, you don’t grow your business by only working hard. You grow your business by outsmarting your competitors. When it comes to marketing, most HVAC business owners rely on their instinct and experience, advice […]


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