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Falling Prices: Five Things You Should Be Doing NOW! – It’s All About Your Customers

Posted: February 10, 2015

Attend our FREE webinar, “Dealing with Falling Prices” on Thursday, 2/26/15. Sign Up Here! Most fuel companies find themselves in an enviable position this winter: Good margins. Strong degree days. Plummeting cost of product. Big credit balances building up in budget accounts. Much needed ammunition to fight back against the gas-conversion narrative. At the same […]

Why Businesses Must Adapt to the “New SEO”

Posted: January 26, 2015

If we could take a time machine back to circa 2005, we could achieve very good search results simply by inserting the 2-4 words that people use in their searches (e.g., “oil furnace repair company”) into your website’s page text and META tags. This was traditional Search Engine Optimization (SEO). Despite what some tech guys […]

The Small Business Case for Direct Mail

Posted: October 29, 2014

When developing advertising strategy for our home services clients, I am frequently asked about the ROI across the marketing mix. In our digital world, we can see the ability to drive down the cost of customer acquisition through online tools like pay-per-click and optimization. So can a case be made for the more traditional channels, […]

Know More to Grow More

Posted: July 18, 2014

If I’ve learned one thing over my years in the industry, it’s that all HVAC business owners work hard. The trouble is, you don’t grow your business by only working hard. You grow your business by outsmarting your competitors. When it comes to marketing, most HVAC business owners rely on their instinct and experience, advice […]

Know Your Contractor, Grow Your Program

Posted: May 13, 2014

Want to make a trade ally your ally? Try walking a mile in his work boots. Residential and small commercial trade allies can be great ambassadors for your energy efficiency and conservation programs. In fact, your ability to scale your programs and save more energy in more homes may well depend upon the strength of […]

How Well Do You Know Your Customers?

Posted: April 29, 2014

For fuel companies that currently provide, or are looking to expand into HVAC services, a different model of thinking must be used for developing customer relationships. At one time, the fuel business was much simpler… make sure your customers have the fuel they need, when they need it, with easy payment options. However, in the […]

How to Minimize Customer Losses After This Crazy Winter

Posted: March 24, 2014

Imagine you come home from work early one day, walk into your bedroom and find your spouse in bed with someone else. The other man or woman flees, and your spouse apologizes. That’s the end of it right? Things just return to normal?

Of course not. Yet from talking with some propane dealers recently, that seems to be their take on the aftermath of this winter’s extraordinary price surge. When I ask about their strategy for communicating with customers in the next six months, I often hear that “calls are starting to die down,” “the media is doing a good job getting the word out” or “I’m afraid if I raise this issue, I’ll just open a wound.” Unfortunately, history tells us these dealers are wrong.

Whether it’s justified or not, a large number of propane customers feel they’ve been taken advantage of this winter. And they’re not going to forget the pain

5 Strategies to Prepare for 2014

Posted: December 10, 2013

Everybody’s busy with year-end activity. 2014 planning, wrapping up 2013, and hopefully you’re moving some product now that we have finally had some cold weather. But are you looking at your marketing? What’s going to make next year different? If you’ve had a good year, how will you sustain that? If you aren’t so fortunate, […]

Is SEO the New NFL?

Posted: November 18, 2013

For years, the formula for success in the NFL was a ball-control offense that leaned heavily on a power running game. But that formula doesn’t work anymore. Today it’s a passing game and success comes from the QB and wide receivers putting up points—fast and lots of them. Much like the NFL, Search Engine Optimization […]

Oh Crap. My Parents Joined Facebook.

Posted: November 7, 2013

Move over kids, we’re taking over Facebook. Let’s face it. We’re not cool. Our kids do not want to come hang out at our parties anymore. And they especially don’t want to see us at theirs. And apparently we’re not supposed to be commenting on those duck-faced “selfies” and pong championship pictures from college – […]


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