Blog - Warm Thoughts Communications

Know Your Contractor, Grow Your Program

Posted: May 13, 2014

Want to make a trade ally your ally? Try walking a mile in his work boots. Residential and small commercial trade allies can be great ambassadors for your energy efficiency and conservation programs. In fact, your ability to scale your programs and save more energy in more homes may well depend upon the strength of […]

How Well Do You Know Your Customers?

Posted: April 29, 2014

For fuel companies that currently provide, or are looking to expand into HVAC services, a different model of thinking must be used for developing customer relationships. At one time, the fuel business was much simpler… make sure your customers have the fuel they need, when they need it, with easy payment options. However, in the […]

How to Minimize Customer Losses After This Crazy Winter

Posted: March 24, 2014

Imagine you come home from work early one day, walk into your bedroom and find your spouse in bed with someone else. The other man or woman flees, and your spouse apologizes. That’s the end of it right? Things just return to normal?

Of course not. Yet from talking with some propane dealers recently, that seems to be their take on the aftermath of this winter’s extraordinary price surge. When I ask about their strategy for communicating with customers in the next six months, I often hear that “calls are starting to die down,” “the media is doing a good job getting the word out” or “I’m afraid if I raise this issue, I’ll just open a wound.” Unfortunately, history tells us these dealers are wrong.

Whether it’s justified or not, a large number of propane customers feel they’ve been taken advantage of this winter. And they’re not going to forget the pain

5 Strategies to Prepare for 2014

Posted: December 10, 2013

Everybody’s busy with year-end activity. 2014 planning, wrapping up 2013, and hopefully you’re moving some product now that we have finally had some cold weather. But are you looking at your marketing? What’s going to make next year different? If you’ve had a good year, how will you sustain that? If you aren’t so fortunate, […]

Is SEO the New NFL?

Posted: November 18, 2013

For years, the formula for success in the NFL was a ball-control offense that leaned heavily on a power running game. But that formula doesn’t work anymore. Today it’s a passing game and success comes from the QB and wide receivers putting up points—fast and lots of them. Much like the NFL, Search Engine Optimization […]

Oh Crap. My Parents Joined Facebook.

Posted: November 7, 2013

Move over kids, we’re taking over Facebook. Let’s face it. We’re not cool. Our kids do not want to come hang out at our parties anymore. And they especially don’t want to see us at theirs. And apparently we’re not supposed to be commenting on those duck-faced “selfies” and pong championship pictures from college – […]

Avoid Poor Quality Leads with Lead Nurturing

Posted: November 1, 2013

Generate Higher Close Rates With a Lead Nurturing Strategy! How many times have you sent a stack of leads off to a sales person to follow up, and you later learn that nothing, or next to nothing closed? Most times we chalk that up to either poor quality leads, or poor salesmanship. But there is […]

How to Avoid the Biggest Website Mistakes

Posted: June 4, 2013

Because we build and re-design sites, I have the opportunity to review hundreds of home comfort websites. My team and I review the design, architecture, content and search engine optimization to determine what’s working and what’s not, and determine what needs to be done to fix them. Sometimes there is nothing that can be done […]

Swimming with the Sharks: Transforming your Service Department

Posted: May 14, 2013

It’s been 5 years since I started working with fuel companies as part of the Warm Thoughts team, helping them diversify their service businesses and turn them into profit centers. Those of you who know me know that my own personal background is not in the oilheat and propane space. And while it’s true that […]

The Imperative for Change

Posted: April 29, 2013

I’ve spent over a quarter century focusing on the dynamics that shape the residential energy industries and their customers. That’s hard for a guy to contemplate, especially one who doesn’t think of himself as over 23 in his own mind. During the years, there have been plenty of times when the Chicken Littles have sounded […]

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