Blog - Warm Thoughts Communications

Is SEO the New NFL?

Posted: November 18, 2013

For years, the formula for success in the NFL was a ball-control offense that leaned heavily on a power running game. But that formula doesn’t work anymore. Today it’s a passing game and success comes from the QB and wide receivers putting up points—fast and lots of them. Much like the NFL, Search Engine Optimization […]

Oh Crap. My Parents Joined Facebook.

Posted: November 7, 2013

Move over kids, we’re taking over Facebook. Let’s face it. We’re not cool. Our kids do not want to come hang out at our parties anymore. And they especially don’t want to see us at theirs. And apparently we’re not supposed to be commenting on those duck-faced “selfies” and pong championship pictures from college – […]

Avoid Poor Quality Leads with Lead Nurturing

Posted: November 1, 2013

Generate Higher Close Rates With a Lead Nurturing Strategy! How many times have you sent a stack of leads off to a sales person to follow up, and you later learn that nothing, or next to nothing closed? Most times we chalk that up to either poor quality leads, or poor salesmanship. But there is […]

How to Avoid the Biggest Website Mistakes

Posted: June 4, 2013

Because we build and re-design sites, I have the opportunity to review hundreds of home comfort websites. My team and I review the design, architecture, content and search engine optimization to determine what’s working and what’s not, and determine what needs to be done to fix them. Sometimes there is nothing that can be done […]

Swimming with the Sharks: Transforming your Service Department

Posted: May 14, 2013

It’s been 5 years since I started working with fuel companies as part of the Warm Thoughts team, helping them diversify their service businesses and turn them into profit centers. Those of you who know me know that my own personal background is not in the oilheat and propane space. And while it’s true that […]

The Imperative for Change

Posted: April 29, 2013

I’ve spent over a quarter century focusing on the dynamics that shape the residential energy industries and their customers. That’s hard for a guy to contemplate, especially one who doesn’t think of himself as over 23 in his own mind. During the years, there have been plenty of times when the Chicken Littles have sounded […]

What’s in a Name?

Posted: April 8, 2013

In the last week, three different fuel company owners have approached me with the same question: What should we call ourselves? Just a few years ago, that question would pop up once in a blue moon. Most fuel companies are multi-generational—they can barely be convinced to update their logos, let alone change their names. In […]

To Whom Are You Trusting the Voice of Your Brand?

Posted: March 10, 2013

Just because you have an employee who spends a lot of time on Facebook, that doesn’t mean she or he is the right person to manage your social media campaign. Yes, you need somebody who is good at Facebook and Twitter, but you also need someone who is trained in representing your brand. Here’s why: […]

Research and Best Practices

Posted: March 5, 2013

Research In most contractor-based programs, the 80/20 rule applies. A small fraction of the contractor base is successful at generating leads. These best in class contractors are setting the standard within the program and there is an opportunity for the next tier contractors to emulate this performance and step up their game. Step one in […]

Turning Visits into Leads

Posted: February 25, 2013

Q. My web company tells me that I get lots of visits to my website, but I don’t seem to get a lot of phone calls. Are they pulling the wool over my eyes? A. Maybe, but it’s more likely that your website is not designed for conversion. The best way to tell if your […]

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