Blog - Warm Thoughts Communications

Swimming with the Sharks: Transforming your Service Department

Posted: May 14, 2013

It’s been 5 years since I started working with fuel companies as part of the Warm Thoughts team, helping them diversify their service businesses and turn them into profit centers. Those of you who know me know that my own personal background is not in the oilheat and propane space. And while it’s true that […]

The Imperative for Change

Posted: April 29, 2013

I’ve spent over a quarter century focusing on the dynamics that shape the residential energy industries and their customers. That’s hard for a guy to contemplate, especially one who doesn’t think of himself as over 23 in his own mind. During the years, there have been plenty of times when the Chicken Littles have sounded […]

What’s in a Name?

Posted: April 8, 2013

In the last week, three different fuel company owners have approached me with the same question: What should we call ourselves? Just a few years ago, that question would pop up once in a blue moon. Most fuel companies are multi-generational—they can barely be convinced to update their logos, let alone change their names. In […]

To Whom Are You Trusting the Voice of Your Brand?

Posted: March 10, 2013

Just because you have an employee who spends a lot of time on Facebook, that doesn’t mean she or he is the right person to manage your social media campaign. Yes, you need somebody who is good at Facebook and Twitter, but you also need someone who is trained in representing your brand. Here’s why: […]

Research and Best Practices

Posted: March 5, 2013

Research In most contractor-based programs, the 80/20 rule applies. A small fraction of the contractor base is successful at generating leads. These best in class contractors are setting the standard within the program and there is an opportunity for the next tier contractors to emulate this performance and step up their game. Step one in […]

Turning Visits into Leads

Posted: February 25, 2013

Q. My web company tells me that I get lots of visits to my website, but I don’t seem to get a lot of phone calls. Are they pulling the wool over my eyes? A. Maybe, but it’s more likely that your website is not designed for conversion. The best way to tell if your […]

Going to ACCA?


Warm Thoughts is thrilled for the industry recognition received by our web client Magic Touch. Being named Contractor of the Year proves that Rich Morgan and his team are clearly doing things the right way. Are you going to ACCA next week? If so, we have a proposition for you. But first you have to […]

Understanding Retargeting

Posted: January 5, 2013

In my online marketing presentation yesterday at AREE, someone in the audience asked my opinion of retargeting. I thought this was a great question and deserved a better answer than the one I could give in a 2-minute Q&A. First of all, what is retargeting? Retargeting, also known as remarketing, is a specific type of […]

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