Put Down the Smartphone: Why Your Business Doesn’t Need to Be on Every Social Platform - Warm Thoughts Communications
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Put Down the Smartphone: Why Your Business Doesn’t Need to Be on Every Social Platform

Posted on January 22, 2019

By Melissa Bellas and Olivia Mastromonaco

smart phoneWe’ve all read the headlines, “Top 5 Reasons Instagram is a Necessity for Your Small Business” or “Twitter: The Key to Marketing Success for Your Company.” And while these headlines are certainly attention-grabbing, each social media platform has a different purpose – meaning that not all of them are actually a good fit for your business. So if you’re frantically signing up for Instagram, crossing your fingers that it is, in fact, the magic marketing solution for your business, we respectfully advise you to back away from your computer (or smartphone)! Before you register for any and every social media platform out there, it’s important to understand which ones can actually impact your business. But don’t worry – that’s what we’re here for!


Since its launch in 2010, Instagram has quickly become the social media home of eye-catching photography and visual storytelling – making it a great option for industries such as auto, fashion, beauty, travel and retail1. However, if you can’t translate your product (think propane tanks, water heaters, trucks, etc.) into something highly visual and professional top quality, Instagram is not the place to be. So what’s it all about?


Over the past decade, Twitter has become the go-to place for pop-culture, news updates, and microblogs – all in 280 characters or less. If a topic is trending, it’s likely on Twitter – just take it from public figures such as Katy Perry, Justin Bieber, and Barack Obama – the most followed accounts on the platform. And while you don’t necessarily need to be a Grammy winner, recording artist, or former 2-term President, in order to be successful on Twitter, you need to have a following. While airlines, telecommunication companies, and consumer technology corporations leverage Twitter to share key updates, not all industries can keep up with Twitter’s round-the-clock nature.

Let’s assess the question at hand: which social media sites do your target audience use? While the retail energy industry’s target market is primarily homeowners aged 35 and over, Instagram is dominated by consumers in the 18-29 age range2, while over 40% of Twitter users fall between the ages of 18-343. So where should you invest your time and marketing dollars?

With an expansive user base (now larger than the population of China!) Facebook is proving to be the answer. What once started as a way for college students and young adults to connect and keep in touch online, Facebook has become a staple for businesses looking to grow their customer base. With 2.27 billion monthly users worldwide4, Facebook targeting capabilities such as behaviors, interests, demographics, age range, and location are helping retail energy companies connect with leads in the areas they serve.

Contact us today to see how Warm Thoughts’ Social Media Program can make your Facebook presence a source of pride and strength for your company. And for more information on growing your retail energy business with social media, download our full whitepaper, here!


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