Research and Best Practices - Warm Thoughts Communications
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Research and Best Practices

Posted on March 5, 2013

Research

In most contractor-based programs, the 80/20 rule applies. A small fraction of the contractor base is successful at generating leads. These best in class contractors are setting the standard within the program and there is an opportunity for the next tier contractors to emulate this performance and step up their game.

Step one in this process is to recognize and articulate what makes top level contractors successful. Both qualitative and quantitative market research can unlock the secrets to top contractors’ success. Issues examined include sales, marketing, operations, and compliance.

Accelerate your lead generation

Best Practices Standards Manual

From this research, a best practices manual can be created to serve as standards for the entire contractor base.

Accurate, thorough, well written and cleanly designed, this manual will serve as a blueprint for marketing energy efficiency programs.

Ben Gutkin
is VP Marketing Services for Warm Thoughts Communications. He has advised dozens of the nation’s leading energy companies and associations on improving their web presence, search capabilities, direct response advertising and return on investment during his 20+ years with Warm Thoughts. You can reach him bgutkin@warmthoughts.com or 201‑330‑9276 ext. 227

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