To Whom Are You Trusting the Voice of Your Brand? - Warm Thoughts Communications
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To Whom Are You Trusting the Voice of Your Brand?

Posted on March 10, 2013

Just because you have an employee who spends a lot of time on Facebook, that doesn’t mean she or he is the right person to manage your social media campaign. Yes, you need somebody who is good at Facebook and Twitter, but you also need someone who is trained in representing your brand. Here’s why:

On Oct. 30, Gap urged people—within a single tweet—”to stay safe during the Hurricane Sandy and maybe also, you know, do a little shopping at Gap.com.” The retailer followed up with an apology for the insensitivity and inappropriate comment of their Social Media Community Manager.

Gap.com Sandy PR mistake



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