FACEBOOK IS STILL THE BEST SOCIAL MEDIA MARKETING PLATFORM FOR FUEL AND SERVICE COMPANIES
While Facebook is by far the most popular social media platform, there are several others with large followings, including Instagram, TikTok, Twitter, and more. You may be wondering if it is better to spread your marketing dollars around or focus primarily on Facebook.
We work with all platforms, depending on the needs of a particular client, and have spent a lot of time researching their effectiveness. Everything points to one undisputable fact: Facebook is the best platform to promote your home comfort business.
The numbers are irrefutable — Pew Research Center reports that 7 out of 10 American adults use Facebook.
The demographics are right — Facebook is popular with an older demographic (35+), which is much more likely to include homeowners. Instagram, LinkedIn, TikTok, and other platforms have significantly lower usage for vital homeowner groups. Conversely, we find that TikTok has performed very well targeting young people (18-25) when we are promoting technical schools.
Facebook’s tools are fantastic — Facebook has excellent search capabilities. There are more than 1.5 billion daily searches on Facebook for local businesses, services, and products.
When you run a Facebook Ad, you not only have access to the largest audience; you can also target your ad by age, income, home ownership, etc., to connect with precisely the group you want. We use world-class Facebook data to see who’s engaged with your posts and ads and refine them going forward. As a bonus, these ads appear in Instagram feeds too!
It is tempting to think that doing a little bit of everything means you are covering all your bases. But the reality is that achieving real results requires significant activity and focus. A dedicated Instagram campaign requires a steady stream of photos and videos. Twitter requires consistent, daily messaging. And in the end, you are still not fishing where the fish are.
WARM THOUGHTS KNOWS HOW TO MARKET EFFECTIVELY ON FACEBOOK
Our social team develops eye-catching Facebook content with photos and links to your products and services. So far, our 2022 Facebook ad campaigns have reached 6.5 million users and generated 266,068 click-throughs. We run branding, lead generation, and even recruiting campaigns. What does this mean for our clients?
- More traffic to your website, sales team, or brick-and-mortar location
- Higher SEO ranking through Facebook engagement (including Facebook location pages)
- Complementing targeted email markets, pay-per-click, and display ads
Before you start chasing TikTok likes with a lip-sync video, talk to us. We can help you achieve better engagement and more leads on Facebook — with no wasted effort!
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