The biggest misconception about customer communications is that you just have to “keep your name in front of your customers.” Unfortunately, in today’s highly competitive marketplace, there is and must be much more to it than that.
Your customers need to know that:
Is there a customer communication tool that can effectively do all of that? The answer is yes, if it’s done correctly.
No other promotional tool can accomplish so much. Done well, your oil heat newsletter will personalize your company, build customer relationships, promote sales of oil heating equipment and services and generate referrals. It can help you add monthly payment accounts and convert will-calls to automatic delivery. Most of all, it dramatically improves customer relations and increases the perceived value of your company, enabling you to retain more customers at higher margins.
With today’s high oil prices, customers are less loyal, more demanding and more price conscious than ever. Consequently, your success depends not just on delivering excellent service, but in making sure customers understand the real value you offer. That's where we come in. The newsletters we write for you will:
No one has more experience creating a unique image for your company through newsletters than Warm Thoughts. Over the last 15 years, we’ve written more than 3,000 diverse heating oil newsletters for companies in 20 different states, from a single company with 3,000 customers to a multistate company with more than 500,000?[QUESTION] customers and 47?[QUESTION] divisions. In fact, we’ve produced more newsletters in the past six months than our closest competitor has done in eight years!
When you work with us, you get the benefit of our vast experience in oil heat marketing and communications and viable strategies you might never have considered. We know what works… and what doesn’t, so you don’t waste time and money. We understand your concerns, and perhaps more importantly, what your customers think about them.
Our graphic design, writing and strategic positioning standards are unsurpassed in the oil heat advertising industry, and our newsletters have more impact, generate substantially greater readership and result in more leads than any other available marketing vehicle.
What’s more, our account managers and creative professionals work continuously to improve and enhance your newsletters in order to better achieve your objectives. It’s no wonder we’ve won so many awards and enjoy the most successful direct response track record in the industry.
Customization. Unlike other marketers, we don’t shoehorn you into something that’s cheap to produce but won’t generate results. We actually customize each newsletter just for you, from your unique perspective, promoting your products and services in a way that will appeal to customers in your area.
Lots of options. We can create newsletters for you in two, three or four colors, and add inserts or business reply cards. We can customize all four pages, or let you take advantage of our shared inside pages. If it’s possible, we can do it.
Personal account manager. We provide you with a dedicated account manager who helps you determine the best strategy and article plan for each newsletter. They give you ideas that work and make sure you achieve your objectives.
Turnkey operation. We can handle everything from copy and design to actual mailing.
Leads. We can offer you many proven ways to generate leads and get the response you’re looking for.
Valuable information. Where many marketing agencies fill your newsletters with fluff, our newsletters make optimum use of every inch of space, covering as many as 14 topics and promotions per issue in an easy-to-read, visually interesting and compelling way.
We have a proven track record of success. Since our inception, we’ve created more than 3,000 different newsletters and earned Four Stars from Newsletter Design Magazine. In independent surveys our clients have determined that we regularly achieve more than 50% readership and have scored as high as 82%. Most significantly, our overall newsletter renewal rate is more than 90%, a resounding testament to their effectiveness.
[Still not sure newsletters will work for you? Click here][LINK].
[Ready to talk? Click here][LINK].
Warm Thoughts has been an invaluable partner, creating a fully integrated web and social media presence, and handling our brand design, print and email marketing, merger communications and overall growth strategy. I can’t say enough good things.”
– John Tolan, Sail Energy
I have been a Warm Thoughts Client for 20 years. They handle every aspect of our company’s marketing strategy – print, web, social media, vehicle design, advertising, direct mail. They have an unmatched knowledge of our business. They have a great team, and do a terrific job of bringing new ideas to our company, and executing for us. I would highly recommend Warm Thoughts to anyone in the heating oil, propane or HVAC business.”
– David O’Connell, Wilson Oil & Propane
Despite your great reputation, I still don’t think most people realize all the ways you can help them move their business forward. Your team has been a great asset to us.”
– Eric Schmider, Carroll Home Services
After we passed a state check off program, we needed a plan that would use the money wisely to grow gallons in the state. We interviewed several agencies, both national and local, before deciding on Warm Thoughts. We’ve been exceptionally impressed with their strategy, creative work, and client service, across a wide range of projects. In fact, I’d put it up against anything I’ve seen in this industry. The hardest thing to do when you spend money on marketing is to prove it made a difference. Warm Thoughts has made a difference for the dealers of North Carolina.”
– John Jessup, North Carolina Propane Gas Association
I think people look at your extensive experience, and mistakenly think it comes at the cost of being innovative and creative. Nothing could be further from the truth. You constantly bring new ideas and fresh creative promotion, and you understand the intersection between our customers, employees and our limited resources. Whenever I face a tough challenge, I feel much better knowing you are on my team.”
– Marty Romanelli, Burt’s Reliable
Let’s face it- there are cheaper options than working with Warm Thoughts. And the same is true for our fuel customers when it comes to working with our company. I never understood why fuel companies would think they deserve a premium, but then use cheap, cookie-cutter marketing that accomplishes very little. You guys make it easy for me to focus on growing my business. You give great service, good ideas, look out for my interests, and deliver the goods (ie: sales and increased profit) so I can deliver the gallons.”
– Bill Overbaugh, Ehrhart Energy