Your customers need to feel that you are on their side. Not only are price increases out of your control, but you are going to extreme lengths to keep them supplied with propane. You need them to conclude you are not piling on and making a killing at their expense. You need them to remember that you are good guys who are doing everything you can to keep them warm.
Our little brochure is a great asset for maintaining customer trust. It can launch your communications campaign, or add to stuff you are already sending out.
If you would like to discuss other options such as using the insert as direct mail with a customized cover letter, email marketing, PDF version for your website, CSR training and scripts, communicating with your customers with a Warm Thoughts Newsletter, or using social media to reach your customers, please call us today at 201-330-9276.
“6 Ways” reminds your customers of all the things you do for them on a regular basis -- how they benefit every day from being your customer in good times or bad. Your customers will receive a message that reinforces:
You need to remind your customers how much value you provide, especially when they’ll have lots of other energy options this spring. This timely guide puts it into words for you, and explains to your customers that the best move they can make is to stick with your company, so they can continue to benefit from your knowledge, service and expertise.View a PDF Version of the Bill Insert.
Budget plans are a win/win for you and your customers—so why aren’t more of your customers enrolled? This handy insert does the selling for you by pointing out all the benefits of budget plans to your customers.
Appealingly designed and written in a friendly, accessible style, “Make Your Life Easy” will:
When prices rise, your customers blame you first. Even if they don’t think you cause the increase, they think you make more money from it. “Why Fuel Prices Should Be Lower” is an up-to-date, hard hitting bill insert that positions you as on the right side of the issue–which is on the side of your customers:
This attractive, full-color insert will:
Warm Thoughts Breakthrough Groups™ offer the opportunity to learn from our industry’s leading strategists and from top fuel companies as well.
Tap into the extensive experience of your facilitators, peers and other experts.
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