The biggest misconception about customer communications is that you just have to “keep your name in front of your customers.” Unfortunately, in today’s highly competitive marketplace, there is and must be much more to it than that.
Your customers need to know that:
Is there a customer communication tool that can effectively do all of that? The answer is yes, if it’s done correctly.
No other promotional tool can accomplish so much. Done well, your oil heat newsletter will personalize your company, build customer relationships, promote sales of oil heating equipment and services and generate referrals. It can help you add monthly payment accounts and convert will-calls to automatic delivery. Most of all, it dramatically improves customer relations and increases the perceived value of your company, enabling you to retain more customers at higher margins.
With today’s high oil prices, customers are less loyal, more demanding and more price conscious than ever. Consequently, your success depends not just on delivering excellent service, but in making sure customers understand the real value you offer. That's where we come in. The newsletters we write for you will:
No one has more experience creating a unique image for your company through newsletters than Warm Thoughts. Over the last 15 years, we’ve written more than 3,000 diverse newsletters for companies in 20 different states. In fact, we’ve produced more newsletters in the past six months than our closest competitor has done in eight years!
When you work with us, you get the benefit of our vast experience in oil heat marketing and communications and viable strategies you might never have considered. We know what works… and what doesn’t, so you don’t waste time and money. We understand your concerns, and perhaps more importantly, what your customers think about them.
Our graphic design, writing and strategic positioning standards are unsurpassed in the oil heat advertising industry, and our newsletters have more impact, generate substantially greater readership and result in more leads than any other available marketing vehicle.
What’s more, our account managers and creative professionals work continuously to improve and enhance your newsletters in order to better achieve your objectives. It’s no wonder we’ve won so many awards and enjoy the most successful direct response track record in the industry.
We have a proven track record of success. Since our inception, we’ve created more than 3,000 different newsletters and earned Four Stars from Newsletter Design Magazine. In independent surveys our clients have determined that we regularly achieve more than 50% readership and have scored as high as 82%. Most significantly, our overall newsletter renewal rate is more than 90%, a resounding testament to their effectiveness.
Warm Thoughts Breakthrough Groups™ offer the opportunity to learn from our industry’s leading strategists and from top fuel companies as well.
Tap into the extensive experience of your facilitators, peers and other experts.
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Thanks so much for presenting your “Communication Strategies” seminar at our Spring Conference. The guidance that you gave our members on “Talking to Customers about Price Spikes and Supply Issues” was spot on, and exactly what they needed at this point in time. …No less than what we expected from the people at Warm Thoughts.”
–Jonathan Williams, Executive Director, Mid Atlantic Propane Gas Association
You always do a great job of building rapport with the audience and have knack of getting each attendee to participate in the training. Your experience in the field also gives you a solid perspective of what our folks deal with on an everyday basis. Thanks again for two great sessions!”
–Kevin L. Spain, Director, Sales & Marketing, Griffith Energy Services, Inc.
Whether it is a consultative telephone meeting or a face-to-face collaborative sessions, our objectives and goals have always been achieved. Thanks for adding a level of strategic and marketing expertise to our company that we didn’t have before.”
–David Fein, VP sales and marketing, Robison Energy