Is it enough to have a website that looks really nice? Not in this highly competitive market!
Ten years ago when you put up a nice looking site, it seemed like that would do the trick. Now we know that doesn't work.
For your website to work, it first has to be found, either through the organic listings generated by Search Engine Optimization (SEO), or paid ads from Pay Per Click (PPC) or online display advertising. The homeowner has to have the right User Experience (UX) meaning that the website needs the right architecture and navigation so they can quickly find what they are looking for. And the site has to have the right tools to drive response including easy-to-submit forms, live chat, e-commerce, and strong calls to action. So yes, Warm Thoughts makes great looking websites. But we also build websites that drive business.
Warm Thoughts manages nearly a hundred websites in the residential energy sector. This gives us the unique advantage of truly understanding what works—and what doesn't—in our industry. Gathering analytics from the thousands of data points available provides insights that can't be found anywhere else. By analyzing this data in real time, we can see, across multiple markets, what is working… what drives homeowners to take action and call or submit an email. What information they read before making a purchasing decision. What they want to know about a company before deciding to do business with them. Even what they talk about to their friends and neighbors across the social media networks!
This valuable information simply can't be found anywhere else! And the knowledge that we gain from all of this combined data is what goes into every website we build.
To learn more about Warm Thoughts web development, click here.
Optimizing for search is the cornerstone of every successful website. Before a single word gets written or a color is picked, it is critical to understand how websites are searched by users and how the search engines (Google, Yahoo, Bing, etc.) determine which sites to display based on those searches.
The SEO experts at Warm Thoughts review thousands of data points every month to determine how searches are conducted and how to influence the search engine algorithms. Warm Thoughts websites consistently appear on the first page of Google and Yahoo for the most important search terms. Some examples:
To learn more about our SEO program, click here.
Advertising your website through pay-per-click programs or display advertising is not only cost effective, but has easily measurable ROI. Tracking every single phone call that comes into your office from your website is a sure way to determine which of your marketing efforts are driving your business.
In the past 30 days, Warm Thoughts SEM programs have delivered 730,000 PPC and display ads for our clients. From those ads, we have generated:
Of particular significance is the fact that phone calls and submissions (when a customer takes action, we call this a conversion) represent more than 16% of total site visits. The search engine marketing standard is just 10%. Warm Thoughts websites convert at a rate that is 60% higher than the national average!
To learn more about Warm Thoughts PPC and display advertising campaigns, click here.
Warm Thoughts offers a full suite of web services including site development, online bill pay, search engine optimization, pay per click, display advertising, online chat and more. If you're ready to talk to us about your website, click here.