Research shows that after just two years, homeowners lose all awareness of their HVAC contractor. The biggest misconception about customer communications is that you just have to “keep your name in front of your customers.” Unfortunately, in today’s highly competitive marketplace, there is and must be much more to it than that.
Your customers need to know that:
Is there a customer communication tool that can effectively do all of that? The answer is yes, if it’s done correctly.
No other promotional tool can accomplish so much. Done well, your newsletter will personalize your company, build customer relationships, promote sales of equipment and services and generate referrals. Most of all, it dramatically improves customer relations and increases the perceived value of your company, enabling you to retain more customers at higher margins.
With today’s economy, customers are less loyal, more demanding and more price conscious than ever. Consequently, your success depends not just on delivering excellent service, but in making sure customers understand the real value you offer. That's where we come in. The newsletters we write for you will:
No one has more experience creating a unique image for your company through newsletters than Warm Thoughts. Over the last 15 years, we’ve written more than 3,000 diverse newsletters for companies in 20 different states. In fact, we’ve produced more newsletters in the past six months than our closest competitor has done in eight years!
When you work with us, you get the benefit of our vast experience in home comfort marketing and communications and viable strategies you might never have considered. We know what works… and what doesn’t, so you don’t waste time and money. We understand your concerns, and perhaps more importantly, what your customers think about them.
Our graphic design, writing and strategic positioning standards are unsurpassed in the industry, and our newsletters have more impact, generate substantially greater readership and result in more leads than any other printed marketing vehicle.
What’s more, our account managers and creative professionals work continuously to improve and enhance your newsletters in order to better achieve your objectives. It’s no wonder we’ve won so many awards and enjoy the most successful direct response track record in the industry.
We have a proven track record of success. Since our inception, we’ve created more than 3,000 different newsletters and earned Four Stars from Newsletter Design Magazine. In independent surveys our clients have determined that we regularly achieve more than 50% readership and have scored as high as 82%. Most significantly, our overall newsletter renewal rate is more than 90%, a resounding testament to their effectiveness.
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Turn service calls into leads!
Teach your field staff the communication skills they need to sell!
Your service technicians are in a unique position to sell service agreements or new equipment. Among other things, the Warm Thoughts Sales Accelerator Program will teach them to:
Thank you for all of the efforts you’ve made to help make us a more diverse company and generate new revenue streams. You are our “go-to guys” who help find solutions to the tough questions, and generate breakthroughs for us.”
–Erinn Woodcock, Needham Oil & Air, Needham, MA