25,000 annual website visits. 30,000 Facebook likes. 40+% open rates. These are just some of the digital marketing results Warm Thoughts campaigns have generated for associations in the last 18 months. When it comes to driving engagement and getting customers to find our information online, our association campaigns outpace the competition by large margins! Here are some examples:
Propane North Carolina
We launched this campaign for the North Carolina Propane Gas Association in 2015. Since then, the website has attracted more than 60,000 visitors and the Facebook page now has more than 30,000 followers. The website paved the way for more equipment rebates to be secured by customers and the campaign is cited by Rinnai as the reason that they sell more water heaters in North Carolina than in any other state.
Love My Oilheat New Jersey
Launched in 2015 as part of the Fuel Merchants Association of New Jersey’s NORA-funded efforts, the Love My Oilheat New Jersey Facebook campaign set the standard for social media efforts in the heating oil industry. With thousands of followers and tens of thousands of engagements on our posts(a like, a comment, or a share), the campaign has brought the benefits of heating oil, of Bioheat®, and of high-efficiency heating equipment to New Jersey homeowners in a big way.
One of the first campaigns in the Midwest, the Missouri PERC upgraded its website and online presence in order to boost awareness and drive more propane customers in Missouri to understand its benefits, drive greater utilization of available rebates and support marketers’ individual marketing and communication efforts.
Interested in exploring what’s possible in your state? Contact Rich Carrione today.
Warm Thoughts has been an invaluable partner, creating a fully integrated web and social media presence, and handling our brand design, print and email marketing, merger communications and overall growth strategy. I can’t say enough good things.”
– John Tolan, Sail Energy
I have been a Warm Thoughts Client for 20 years. They handle every aspect of our company’s marketing strategy – print, web, social media, vehicle design, advertising, direct mail. They have an unmatched knowledge of our business. They have a great team, and do a terrific job of bringing new ideas to our company, and executing for us. I would highly recommend Warm Thoughts to anyone in the heating oil, propane or HVAC business.”
– David O’Connell, Wilson Oil & Propane
Despite your great reputation, I still don’t think most people realize all the ways you can help them move their business forward. Your team has been a great asset to us.”
– Eric Schmider, Carroll Home Services
After we passed a state check off program, we needed a plan that would use the money wisely to grow gallons in the state. We interviewed several agencies, both national and local, before deciding on Warm Thoughts. We’ve been exceptionally impressed with their strategy, creative work, and client service, across a wide range of projects. In fact, I’d put it up against anything I’ve seen in this industry. The hardest thing to do when you spend money on marketing is to prove it made a difference. Warm Thoughts has made a difference for the dealers of North Carolina.”
– John Jessup, North Carolina Propane Gas Association
I think people look at your extensive experience, and mistakenly think it comes at the cost of being innovative and creative. Nothing could be further from the truth. You constantly bring new ideas and fresh creative promotion, and you understand the intersection between our customers, employees and our limited resources. Whenever I face a tough challenge, I feel much better knowing you are on my team.”
– Marty Romanelli, Burt’s Reliable
Let’s face it- there are cheaper options than working with Warm Thoughts. And the same is true for our fuel customers when it comes to working with our company. I never understood why fuel companies would think they deserve a premium, but then use cheap, cookie-cutter marketing that accomplishes very little. You guys make it easy for me to focus on growing my business. You give great service, good ideas, look out for my interests, and deliver the goods (ie: sales and increased profit) so I can deliver the gallons.”
– Bill Overbaugh, Ehrhart Energy