Homebuyers are often all too happy to switch to another fuel because they aren’t familiar with heating oil and sellers are under pressure from Realtors, home inspectors, attorneys, mortgage lenders to take some sort of action. This often means removing the oil tank or outright switching from oil before the home is sold.
This great vulnerability is the reason that more states have invested their NORA funding into programs to combat this challenge than any other individual program. Warm Thoughts is proud to have been at the forefront of fighting this battle to keep more homes heated with oil through the Partnership for Realty and Oilheat Success (PRO$) Realtor Outreach Program.
PRO$ is a multi-faceted marketing, communications and educational program that works with Realtors, buyers and sellers so that they make better decisions when it comes to oilheat. PRO$ taps into Realtors’ ultimate desire to sell the home and provides legitimate business tips and tools to help them to do that – but in a way that supports our industry. We engage on multiple levels, from in-office educational presentations and trade show networking to social media and trade publication advertorials.
PRO$ is run by real estate professionals who are experts in the energy industry, and so our results are unparalleled. In fact, the PRO$ Program has been adopted in 8 states, spanning New England, the Mid-Atlantic and the Midwest
Interested in considering the PRO$ Program for your state? Contact Rich Carrione today.
Warm Thoughts has been an invaluable partner, creating a fully integrated web and social media presence, and handling our brand design, print and email marketing, merger communications and overall growth strategy. I can’t say enough good things.”
– John Tolan, Sail Energy
I have been a Warm Thoughts Client for 20 years. They handle every aspect of our company’s marketing strategy – print, web, social media, vehicle design, advertising, direct mail. They have an unmatched knowledge of our business. They have a great team, and do a terrific job of bringing new ideas to our company, and executing for us. I would highly recommend Warm Thoughts to anyone in the heating oil, propane or HVAC business.”
– David O’Connell, Wilson Oil & Propane
Despite your great reputation, I still don’t think most people realize all the ways you can help them move their business forward. Your team has been a great asset to us.”
– Eric Schmider, Carroll Home Services
After we passed a state check off program, we needed a plan that would use the money wisely to grow gallons in the state. We interviewed several agencies, both national and local, before deciding on Warm Thoughts. We’ve been exceptionally impressed with their strategy, creative work, and client service, across a wide range of projects. In fact, I’d put it up against anything I’ve seen in this industry. The hardest thing to do when you spend money on marketing is to prove it made a difference. Warm Thoughts has made a difference for the dealers of North Carolina.”
– John Jessup, North Carolina Propane Gas Association
I think people look at your extensive experience, and mistakenly think it comes at the cost of being innovative and creative. Nothing could be further from the truth. You constantly bring new ideas and fresh creative promotion, and you understand the intersection between our customers, employees and our limited resources. Whenever I face a tough challenge, I feel much better knowing you are on my team.”
– Marty Romanelli, Burt’s Reliable
Let’s face it- there are cheaper options than working with Warm Thoughts. And the same is true for our fuel customers when it comes to working with our company. I never understood why fuel companies would think they deserve a premium, but then use cheap, cookie-cutter marketing that accomplishes very little. You guys make it easy for me to focus on growing my business. You give great service, good ideas, look out for my interests, and deliver the goods (ie: sales and increased profit) so I can deliver the gallons.”
– Bill Overbaugh, Ehrhart Energy