WHAT ARE KEYWORDS — AND WHY ARE THEY ESSENTIAL TO YOUR WEB MARKETING?

WHAT ARE KEYWORDS — AND WHY ARE THEY ESSENTIAL TO YOUR WEB MARKETING?

Peter KangDo you ever wonder how your website appears when someone searches for “propane supplier near me” or “what is bioheat?” It’s all about your keywords and how they rank.

Keywords are the link between what people want to find online and your business’s solutions.

Search engines like Google exist to help people find what they are looking for: an answer to a question, a company to do business with, and so forth. That’s what “algorithms” are all about. Since there are literally millions of possible matches to any search, Google (and Bing, Yahoo, etc.) needs to find ways to serve up the best fits. They do that by isolating individual words or phrases and ranking every website by how well they match when someone searches for those keywords.

There are hundreds of these keywords on a typical oil or propane company website. You compete with other companies in your market area to convince search engines that you’re the best match for fuel and service searches. The goal is to show up on page one of those search results.

A page-one ranking drives lots of organic traffic (and prospective customers) to your website. And traffic leads to more traffic — sites with many visitors rank higher.

This is what Search Engine Optimization is about. It’s especially tricky because search engines don’t reveal exactly what goes into their algorithms. They frequently change them without announcements. Updating your site to match these changes is how you get more leads.

HOW WARM THOUGHTS IS DIFFERENT

Most fuel companies don’t realize all the business they lose simply because they don’t show up early in the search results.

Warm Thoughts works exclusively with energy and service companies. We KNOW the right keywords to support your particular business and have proprietary strategies that increase your page-one rankings. No one in or outside our industry comes close to our results. It starts with how we write and structure your website. But the real work begins after your site is live. All search engines prioritize the constant updating of website copy. Our smart blogs are critical to your keyword rankings. They help persuade search engines that your site is the best, most current match for the keywords that matter most. We also have a specific strategy for improving the number and quality of your keywords — so you show up on page one more often.

We often find that even when companies rank on page one, it’s only for keywords that include their name and only in a fraction of their market area. Neither is generating much new business for you. If Warm Thoughts isn’t managing your website, you’re likely missing out on a lot of visitors. We have software that clearly shows where you stand and whether you could do better.

Call us to get a free evaluation.

Peter Kang, SEO Manager

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