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Understanding Retargeting

Posted on May 1, 2013
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In my online marketing presentation yesterday at AREE, someone in the audience asked my opinion of retargeting. I thought this was a great question and deserved a better answer than the one I could give in a 2-minute Q&A. First … Continue reading »

Swimming with the Sharks: Transforming your Service Department

Posted on April 22, 2013
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It’s been 5 years since I started working with fuel companies as part of the Warm Thoughts team, helping them diversify their service businesses and turn them into profit centers. Those of you who know me know that my own … Continue reading »

What’s in a Name?

Posted on April 4, 2013
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In the last week, three different fuel company owners have approached me with the same question: What should we call ourselves? Just a few years ago, that question would pop up once in a blue moon. Most fuel companies are … Continue reading »

How to Deal With Bad Reviews

Posted on March 26, 2013
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Q: I think we run an excellent business, but a few disgruntled customers have posted bad reviews about us. Is there anything I can do about that? A: No, but that’s the good news! As a business owner, you know … Continue reading »

To Whom Are You Trusting the Voice of Your Brand?

Posted on March 7, 2013
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Just because you have an employee who spends a lot of time on Facebook, that doesn’t mean she or he is the right person to manage your social media campaign. Yes, you need somebody who is good at Facebook and … Continue reading »

Going to ACCA?

Posted on February 25, 2013
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Warm Thoughts is thrilled for the industry recognition received by our web client Magic Touch. Being named Contractor of the Year proves that Rich Morgan and his team are clearly doing things the right way. Are you going to ACCA … Continue reading »

Turning Visits into Leads

Posted on February 25, 2013
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Q. My web company tells me that I get lots of visits to my website, but I don’t seem to get a lot of phone calls. Are they pulling the wool over my eyes? A. Maybe, but it’s more likely … Continue reading »

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Breakthrough Groups

Warm Thoughts Breakthrough Groups™ offer the opportunity to learn from our industry’s leading strategists and from top fuel companies as well.

  • Share ideas
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  • Explore new opportunities in an environment that is supportive, confidential and industry focused

Tap into the extensive experience of your facilitators, peers and other experts.
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  • Whether it is a consultative telephone meeting or a face-to-face collaborative sessions, our objectives and goals have always been achieved. Thanks for adding a level of strategic and marketing expertise to our company that we didn’t have before.”

    –David Fein, VP sales and marketing, Robison Energy

  • \Whether it is a consultative telephone meeting or a face-to-face collaborative sessions, our objectives and goals have always been achieved. Thanks for adding a level of strategic and marketing expertise to our company that we didn’t have before.”

    –David Fein, VP sales and marketing, Robison Energy

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